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Meet Korean beauty trendsetter Saem Mool Jung

Meet Korean Beauty trendsetter Saem Mool Jung

saem mool jung

Straight from Seoul, Korean trendsetter & Clinique Colour Pro, Saem Mool Jung has created a beauty look that illustrates the hottest makeup trend from Asia.


saem mool jung

The trendsetter: Saem Mool Jung

City: Seoul, Korea

Brand: Clinique

Backstory: Jung is one of Korea’s top makeup artists who is credited for creating the ‘transparent makeup’ look. She’s worked with a number of top makeup brands including Clinique along with famous fashion labels. Her Youtube channel has more than 230,000 subscribers who follower her instructions for creating ‘Park Shin-hye’s Wave Bobbed Hair’ to K-Pop looks by acts such as BoA and Lee Hyori. She attended the Academy of Art University AAU and specialized in Fine Art.


Korean pop star BoA

Author: She’s published several beauty books including ‘MULE: Make Your Own Rule’ and ‘Jung Saem Mool’s Secret Beauty.’

The quote: “An artist’s hands are a palette creating beauty.”

Day look: Retro Glow

saem mool jung makeup look


Pro-tip: Spend enough time before you apply makeup to ensure that your skin is properly prepped by cleansing and moisturizing well. This is a crucial step in helping your foundation lay on the skin properly and look as natural as possible.  For a glowing, energized complexion, try giving your moisturizer a potent vitamin C boost which will bring immediate radiance to the skin. Hydrate skin and prepare for makeup by applying moisturizer to your face using a gentle tapping motion always allowing a few minutes for it to absorb into skin.

saem mool jung makeup look

Pro-tip: In real life it is best to pick one feature and play up the drama.  Whether it’s a smouldering eye or a bold, matte lip; natural, glowing skin provides a complementary balance to strong features and looks very modern right now. Keep blush neutral and light to avoid competing with a dramatic eye or lip. This will also keep your makeup from appearing dated.


Pro-tip: Try applying lip colour first, especially if you’re going with a bold shade. It helps you to better gauge and adjust the intensity of the other makeup shades that you apply to your face.

saem mool jung

Pro-tip To define the lip, I like to take the lipstick and put a little on the tip of a Q-Tip and go along the natural lip line for a clear and precise line.  To give lips dimension, a wash of gloss in a complementary hue can be layered on top of lipstick to reinforce the vivid colour. Apply the gloss to the center of lips first and blend out to make them appear fuller.



Pro-tip: For the most natural-looking, even-toned complexion, take your foundation brush and dab foundation in dots onto your face in the form of a V shape – beginning  right under the outer corner of the eye and down to the chin for both sides. Blend foundation within the  V-zone first then move outwards.  Use a lighter touch on the thinner parts of the face such as nose, around the eyes, jaw line, and forehead where less product should be used.



Pro-tip: To balance a bold lip, lightly define eyes by lining across the lash line and creating a slight wing to open up eyes. Don’t be afraid to use liquid liner, let your lash line guide the liquid pen.  Use a Q-tip to clean up under the wing to sharpen the line.


Saem Mool Jung’s Clinique Essentials:


clinique lid popLid Pop in Cocoa, Grape and Surf, $23 each

clinique fresh pressedClinique Fresh Pressed Daily Vitamin C Booster, $26

clinique chubby stick plumping glossChubby Plump & Shine Liquid Lip Plumping Gloss Pink & Plenty, $22

clinique glow foundationClinique Even Better Glow Light Reflecting Glow, $36

clinique lash elevating mascaraHigh Impact Lash Elevating Mascara, $24

clinique ddmlDramatically Different Moisturizing Lotion, $49

clinique moisture surgeMoisturizing Surge Extended Thirst Relief, $61

clinique pop lip shadowPop Lip Matte Lip Powder, $25

clinique liquid liner penPretty Easy Liquid Liner Pen, $25

clinique quick linerQuickliner For Eyes Intense $22


saem mool jungBeauty enthusiasts in Vancouver and Toronto have the opportunity to meet this incredible artist and have a beauty consultation.


Clinique Counter

Hudson’s Bay, Downtown Vancouver

Tuesday, October 31st

12 to 2 pm & 4 to 6 pm

book your appointment at: 604-681-6211 ext 6241


Clinique Counter

Hudson’s Bay, Yorkdale Shopping Centre

Friday, November 3rd

2 to 4 pm & 6 to 8 pm

book your appointment at 416-789-8011 ext7641


saem mool jungClinique is available in Canadat at Hudson’s Bay stores and thebay.com



  • Reply
    October 30, 2017 at 10:26 pm

    Saem Mool Jung seems extremely talented. BoA has amazing skin. It’s good to discover new Artistes by reading your blog. Love all the pro tips, they are so useful and comes in quite handy.

  • Reply
    Melanie E
    October 27, 2017 at 5:33 am

    Saem Mool Jung seems like a lovely lady. Great info, Dave! @MaraMel

  • Reply
    October 26, 2017 at 9:40 pm

    I sure hope she come to Nova Scotia , I’m going to follow her on utube and IG just so I watch and see if she will be coming, also I do travel to B.C. so maybe I’ll check next time I’m going

  • Reply
    Linda Lettieri
    October 25, 2017 at 8:33 pm

    Quite the beautiful artist! ❤❤

  • Reply
    danielle Perrault
    October 25, 2017 at 1:46 pm

    Wow! How much i coud lirn from that qualifed and beautyfull ladie! It’s a shame she’s not coming in Montreal?
    Maybe you can ask her? The 2 times i had be makeup by Gerlain and Clarins youg girl i lean, wath woud it be with
    Saem Mool Jung?

  • Reply
    Rebecca Stanchfield Meeks
    October 25, 2017 at 1:41 pm

    Wonderful read Dave and I hope that if people are available to go and see her, definitely make it. She is a very remarkable woman and her pro-tips are amazing. I would simply love to spend even 10 minutes with her!!

  • Reply
    October 25, 2017 at 1:36 pm

    Will definitely need to try putting on a lip colour first. I always thought it was the finishing step.

  • Reply
    October 25, 2017 at 12:12 pm

    she does beautiful work


  • Reply
    September Dee
    October 25, 2017 at 11:54 am

    Great pro tips!!!

  • Reply
    Melanie Archer
    October 25, 2017 at 7:36 am

    She is stunning Dave. Love the product too!

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