Marc Jacobs unveils his new Daisy Sunshine Edition Collection.
New York fashion designer Marc Jacobs is in a sunny state of mind this season. From the lemon-soaked outfits that came down his catwalk during New York Fashion Week to the eye-popping collection of new fragrances, you could say that yellow is having a moment.
Marc Jacobs spring 2019
Each spring, Jacobs launches a limited edition collection of his beloved Daisy fragrances. Last year’s Twinkle Editions came in soft lilac packaging and played up berry notes. For 2019, Marc is thinking uplifting marigold.
Marc Jacobs spring 2019
As with every product he creates, the designer started by imaging the women who would wear the scent. He pictured his “daisy girls” spending carefree sunny days and exhibiting a bright spirit. This led to the yellow bottles and choice of marigold note. Daisy Marc Jacobs boasts notes of strawberry, marigold and cedar. “Think of it as sunny marigold wrapped in the radiant warmth of white woods while white strawberry adds a juicy touch,” he says. Master perfume Alberto Morillas created the fragrance in collaboration with Jacobs.
You’ll notice the iconic daisy cap is adorned with gold accents and a unique combination of opaque and translucent petals. (There are also Sunshine Editions of Daisy Dream, Eau so Fresh, and Daisy Love.) Shot by renowned photographer Alasdair Mclellan in Ibiza, Spain, the Daisy Sunshine advertising features the limited edition soaking up the sun on a Mediterranean beach underneath a bright blue sky.
Daisy Marc Jacobs Sunshine editions arrive in stores January 2019.
9 Comments
bn100
March 16, 2022 at 1:57 pmlooks colorful
Debbie Beattie
December 30, 2021 at 1:05 amThe runway clothes are beautiful
September Dee
February 2, 2019 at 6:07 pmYellow is so cheerful! This fragrance will be perfect for Spring and Summer!!!
denise
January 15, 2019 at 2:37 pmbeautiful
@momof3boysj
Mariola daher
January 11, 2019 at 4:04 pmThese look so summery , live the yellow flowers ????on top , can’t wait to smell these
Anna Roszak-Robinson
January 10, 2019 at 8:10 pmSounds lovely
Michelle C
January 10, 2019 at 11:29 am???? Sounds so fresh ….. I Can’t wait to try this one!
Rhonda Stefani
January 8, 2019 at 5:33 pmLove hearing about his new Daisy scents! I’ve yet to decide which one I want to go with as my first purchase lol, seems like any one of them would be really great.
Tammy Harrison
January 7, 2019 at 7:46 amI look forward to giving these a try!!