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Marc Jacobs’ Sunshine Editions

Marc Jacobs unveils his new Daisy Sunshine Edition Collection.

daisy marc jacobs sunshine edition

New York fashion designer Marc Jacobs is in a sunny state of mind this season. From the lemon-soaked outfits that came down his catwalk during New York Fashion Week to the eye-popping collection of new fragrances, you could say that yellow is having a moment.

marc jacobs spring 2019

Marc Jacobs spring 2019

Each spring, Jacobs launches a limited edition collection of his beloved Daisy fragrances. Last year’s Twinkle Editions came in soft lilac packaging and played up berry notes. For 2019, Marc is thinking uplifting marigold.

marc jacobs spring 2019

Marc Jacobs spring 2019

As with every product he creates, the designer started by imaging the women who would wear the scent. He pictured his “daisy girls” spending carefree sunny days and exhibiting a bright spirit. This led to the yellow bottles and choice of marigold note. Daisy Marc Jacobs boasts notes of strawberry, marigold and cedar. “Think of it as sunny marigold wrapped in the radiant warmth of white woods while white strawberry adds a juicy touch,” he says. Master perfume Alberto Morillas created the fragrance in collaboration with Jacobs.

Marc jacobs spring 2019

You’ll notice the iconic daisy cap is adorned with gold accents and a unique combination of opaque and translucent petals. (There are also Sunshine Editions of Daisy Dream, Eau so Fresh, and Daisy Love.) Shot by renowned photographer Alasdair Mclellan in Ibiza, Spain, the Daisy Sunshine advertising features the limited edition soaking up the sun on a Mediterranean beach underneath a bright blue sky.

daisy marc jacobs sunshine edition

Daisy Marc Jacobs Sunshine editions arrive in stores January 2019.

 


  • September Dee
    February 2, 2019 at 6:07 pm

    Yellow is so cheerful! This fragrance will be perfect for Spring and Summer!!!

  • denise
    January 15, 2019 at 2:37 pm

    beautiful

    @momof3boysj

  • Mariola daher
    January 11, 2019 at 4:04 pm

    These look so summery , live the yellow flowers 🌼on top , can’t wait to smell these

  • Anna Roszak-Robinson
    January 10, 2019 at 8:10 pm

    Sounds lovely

  • Michelle C
    January 10, 2019 at 11:29 am

    💛 Sounds so fresh ….. I Can’t wait to try this one!

  • Rhonda Stefani
    January 8, 2019 at 5:33 pm

    Love hearing about his new Daisy scents! I’ve yet to decide which one I want to go with as my first purchase lol, seems like any one of them would be really great.

  • Tammy Harrison
    January 7, 2019 at 7:46 am

    I look forward to giving these a try!!

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