Marc Jacobs Beauty: Pop Art meets Makeup
Three years in the dreaming, planning, formulating, testing and packaging, the return of Marc Jacobs Beauty is a sensation. The New York fashion designer partnered with Coty, his longtime fragrance licensee to develop and launch a new makeup collection that has arrived at Sephora to enthusiastic response. The enthusiasm is well deserved. This is a very good beauty line the includes lip, cheek, eye and complexion products in a range of textures and finishes. Marc thinks of it as a jolt of fearless creativity and colour back into the beauty world. It is a rebellious counterpart to the clean minimalism, neutral palettes, and pared-back aesthetic that have come to define a generation of independent brands.
“I think about beauty the way I think about fashion: it’s an area for creativity and self-expression. Marc Jacobs Beauty represents joy, and is a celebration of how we can use makeup to express ourselves through colour, through texture, and shape,” explains Jacobs.
Few designers have shaken up popular culture quite like Marc Jacobs. From the shockwaves of his 1993 ‘Grunge Collection’ for Perry Ellis that rewrote the rules of American fashion, to decades of collections infused with the vibrant pulse of downtown New York energy and subculture, Marc has consistently championed individuality over convention, advocating for a kind of self-expression that values personal style over trends, authenticity above all else.
There is also a nod to modern Pop Art in this collection. The charms appear like mylar balloons, a similar look made famous by artists Jeff Combs. These charms were each designed by Marc to add joy. They make you smile.
“My version of beauty is different from other people’s, because I’m different from other people. These are the things that I love – the things I want to see more of, the things I want to encourage in others. Created with genuine passion, curiosity and open-mindedness, they twist and turn the familiar into something new and unexpected.” – Marc Jacobs
Marc Jacobs Beauty launches with a curated edit of essentials across eyes, complexion and lips designed for high-impact, city-proof performance. Multi-use, mistake-proof formulas are designed for intuitive application. Expect unexpected textures, skincare-infused formulations and tactile ease that keeps them playful.
Here’s is a quick look at the Marc Jacobs Beauty Collection:
Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow
This is my favourite item in the collection, a buildable, long-lasting, waterproof cream-to-powder eyeshadow with high-pigment colour and 14 hour crease-proof and smudge-proof wear. The texture is bouncy and buttery and is easy to apply offering vibrant colour in one swipe. It’s available in matte, metallic and duochrome shades, housed in a unique star-shaped swivel compact.
“To me, beauty and makeup and colour is like the finishing touch on everything.” – Marc Jacobs
Drawn This Way Eyeliner
Creamy as a kajal and as long-wearing as a waterproof pencil, Drawn This Way Longwear Eyeliner never compromises glide for grip with up to 24 hours of wear. A fun-without-the-fuss flexible-gel colour allows for precise definition and sultry smokiness before setting with a waterproof, sweat-proof, smudge-resistant formula. Choose from Mattes, Metallics and Magicals (Special Effects: Glitters & Duochromes)
Flashes Mascara
A buildable, clump-free formula, Flashes Mascara provides panoramic volume and ultra-vibrant pigment from corner to corner. Designed for up to 18 hours of wear, the smudge-proof and flake-resistant formula conditions lashes with peptides and nourishing clover flower extract in three shades, including Onyx, a deep black, and Indigo, an electric blue. And hourglass-shaped brush designed to reach every lash sits in a soft-touch lilac tube, finished with a metallic star charm cap.
Joystick Blush Stick
A multi-use balm for lips and cheeks, Joystick Blush Stick delivers vibrant, buildable colour that melts seamlessly into the skin. The creamy formula transforms into a soft-powder finish while providing up to 14 hours of wear and hydration and antioxidant-rich daisy flower oil and hyaluronic acid. Available in 10 joyful shades including pinks, oranges, reds, purples and two trend shades: a vibrant lilac and fuchsia.
Legally Bronze Bronzer
Two looks, one powder. Legally Bronze Bronzer creates a soft-focus sun-kissed glow, or buildable sculpted definition with a lightweight formula that blends effortlessly into the skin with up to 10 hours of wear. Infused with antioxidant-rich daisy flower oil and packaged in a Marc Jacobs daisy-adorned silver compact, eight numbered shades that span fair, medium and deep are designed to flatter a wide range of skin tones, and work with the Marc Jacobs Nude Awakening All-Over Concealer.
Money Shot Highlighter Gel
Turn the lights on, Money Shot Highlighter Gel is a next-generation, water-based jelly that delivers a multidimensional glow across face and body. Cooling and weightless, it melts into skin with zero fallout while light-reflecting pearls create a luminous, stroboscopic finish. Infused with hyaluronic acid, one universal shade, 001 One, hydrates while illuminating skin with a blue base and pink holographic reflections.
Marc Jacobs Beauty is available at Sephora stores and sephora.com
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