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MAC Viva Glam x Keith Haring

MAC Cosmetics is celebrating the 27th annual Viva Glam Campaign with an homage to American Pop Artist Keith Haring. Since 1994, MAC Viva Glam has raised over $500 million globally in the fight with AIDS and other social issues through 100% of the sales of Viva Glam lipsticks. This year’s edition boasts a trio of lipsticks in Keith Haring’s signature primary colour palette.

MAC Viva Glam x Keith Haring
MAC Viva Glam x Keith Haring

The artistic parallels between Haring and M·A·C are evident: Haring’s inimitable street pop art sprang into the epicentre of New York’s artistic subculture in the 1980s, right when M·A·C launched as the definitive rule-breaking Artistry brand. It’s our communal belief in equal rights and healthy futures for all that forms the most meaningful message for M·A·C VIVA GLAM x Keith Haring.

MAC Viva Glam x Keith Haring
MAC Viva Glam x Keith Haring

“As one of the most disruptive beauty campaigns of all time, M·A·C VIVA GLAM set the standard for giving back within the industry thanks to the support of provocative powerhouse talent, our Artists and community,” says John Demsey, Chairman of the M·A·C VIVA GLAM Fund and Executive Group President, The Estée Lauder Companies Inc. “For our 27th anniversary, we’re thrilled to honour the late iconic artist Keith Haring and carry forward his mission of using his imagery to drive positive change for those most in need of support. He was a true visionary who used his talent for purpose. While he sadly passed during the height of the epidemic, we are so proud that his iconic art and philanthropy lives on through VIVA GLAM.”

MAC Viva Glam x Keith Haring in "Red Haring"
MAC Viva Glam x Keith Haring in “Red Haring”
MAC Viva Glam x Keith Haring in "Red Haring"
MAC Viva Glam x Keith Haring in “Red Haring”

“Keith Haring was a good-natured, astute, symbolist artist who drew with the most minimal lines some of the best assets of human nature – symbols that everyone could read,” says Debbie Harry, former M·A·C Cosmetics VIVA GLAM Ambassador. “His optimism and humour were always there in his lines.”

MAC Viva Glam x Keith Haring in "Red Haring"
MAC Viva Glam x Keith Haring in “Red Haring”

Three special-edition Lipsticks in Keith Haring’s signature primary colour palette in Matte and Frost finishes
come together for this year’s VIVA GLAM collection. Each work of pop art is expressed through Keith Haring’s symbolic street-style imagery. 100% of the selling price of VIVA GLAM Lipstick sold in Canada is donated to
the M·A·C VIVA GLAM Fund, supporting healthy futures and equal rights for all. When you buy any VIVA GLAM Lipstick, 100% of the selling price goes to support local organizations supporting women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.

Haring himself passed of AIDS-related complications in 1990. Since 1994, M·A·C has donated 100% of the selling price of all VIVA GLAM Lipsticks to organizations supporting the health and rights of those affected by HIV/AIDS, as well as women and girls and the LGBTQIA+ community. “If art is the heart of M·A·C, then VIVA GLAM is very much its soul,” says Dominic Skinner, UK and ROI-based Global Senior Artist.

MAC Viva Glam x Keith Haring in "Canal Blue"
MAC Viva Glam x Keith Haring in “Canal Blue”

All Ages, All Races, All Genders is at the centre of MAC’s DNA. Look closely at Haring’s mash-up of artful pop work and it is notable that his figures have no identifiable age, race or gender: A belief that artistic expression should be democratic and unbound by rules is at the heart of both Haring’s art and M·A·C as a brand. As Haring said, “Art is for everybody.”

Akin to how the artist considered the subways of New York his laboratory for experimentation, VIVA GLAM x Keith Haring invites experimentation and creative exploration. Mix, match and create limitless impactful looks with red, yellow and blue hues that are as boldly original worn alone as they are when mixed to a bespoke shade of purple, green or orange. “Play, create and express yourself anyway you want,” says Skinner. “Apply, mix, blend and customize your VIVA GLAM look your way and wear it with pride.”

MAC Viva Glam x Keith Haring in "St Marks Yellow"
MAC Viva Glam x Keith Haring in “St Marks Yellow”

Be authentic. Be bold. Be original. M·A·C VIVA GLAM x Keith Haring invites you to embrace the power of your creativity, ultimately reflecting Haring’s belief that “art should be something that liberates your soul, provokes the imagination and encourages people to go further.”

MAC Viva Glam x Keith Haring
MAC Viva Glam x Keith Haring

“Our partnership with M·A·C Cosmetics is really a perfect match,” says Gil Vazquez, Acting Director of the Keith Haring Studio. “Between the bold colour palette and the ethos of the brand, we really appreciate the synergies here and can’t wait to see this all come to life.”

In addition to the three new, special-edition M·A·C VIVA GLAM x Keith Haring Lipsticks, every cent of the selling price of VIVA GLAM I Lipstick, VIVA GLAM II Lipstick and VIVA GLAM III Lipstick goes to support the health and rights of people of All Ages, All Races and All Genders all year around.

MAC Viva Glam x Keith Haring
MAC Viva Glam x Keith Haring

MAC VIVA GLAM x KEITH HARING lipsticks in “Red Haring” (a vibrant matte red), “Canal Blue” (a bold blue with micro-pearlescent particles in matte) and “St Marks Yellow” (a sheer bright yellow in frost). Each retails for $25 at MAC Cosmetics stores and maccosmetics.com

115 Comments

  • Reply
    Maureen Tully
    December 17, 2021 at 2:45 am

    What a great collection! I love the way the colors can be mixed together for even more looks. @chipit

  • Reply
    ELLADA AVADIIAEV
    December 17, 2021 at 12:36 am

    Glam in bright colours!

  • Reply
    Brenda Disimone
    December 16, 2021 at 11:55 pm

    love the campaign colors

  • Reply
    Brenda Disimone
    December 15, 2021 at 11:52 pm

    love the campaign

  • Reply
    Brenda Disimone
    December 14, 2021 at 11:56 pm

    love the vibrant colors

  • Reply
    Soni
    December 14, 2021 at 8:29 pm

    Love these amazing colours!

  • Reply
    Brenda Disimone
    December 14, 2021 at 12:03 am

    I love the packaging

  • Reply
    Gul Akkaya
    December 13, 2021 at 7:34 pm

    Love this

  • Reply
    Trisha Pedros
    December 13, 2021 at 12:10 pm

    I love the artwork and so vibrant! Well done!

  • Reply
    Cheryl Cann
    December 13, 2021 at 11:37 am

    Love the packaging for the lipsticks..beautiful artwork. Great bold colours. Always loved MAC for their social responsibility and partnering with a variety of great artists like Selena Quintanilla-Pérez, Mariah Carey, Rihanna, Ru Paul and Nicki Minaj. @CherylJ12234

  • Reply
    Maria Lontou
    December 13, 2021 at 7:30 am

    Lovely vivid colours!! @marialontou

  • Reply
    Brenda Disimone
    December 12, 2021 at 9:57 pm

    love red haring

    • Reply
      Tara Ware
      December 13, 2021 at 12:01 pm

      Absolutely fabulous collection! The colors are bold and beautiful plus the packaging is 🔥

  • Reply
    Janet M
    December 12, 2021 at 5:16 pm

    I do like the beautiful vibrant colours.

  • Reply
    Sharon W.
    December 12, 2021 at 4:48 pm

    Oooh what a edgy and exciting campaign! I am feeling the 90’s vibes with the bright primary colors. I would definitely wear Red Haring in matte red. A keeper in every gals make-up drawer.

  • Reply
    Diane K
    December 12, 2021 at 4:31 pm

    Looking forward to trying this bold, innovative collection especially the red lipstick. I especially love the tubing, great for collectors like me. @DianeLori

  • Reply
    Brenda Disimone
    December 11, 2021 at 11:59 pm

    love the red haring

  • Reply
    Liz Howard
    December 11, 2021 at 9:55 pm

    I absolutely love a vibrant matte red and MAC VIVA GLAM x KEITH HARING lipsticks in “Red Haring” looks beautiful!

  • Reply
    Brenda Disimone
    December 11, 2021 at 12:01 am

    love canal blue

  • Reply
    Susie Wilkinson
    December 10, 2021 at 11:31 pm

    @SusieWilkinson
    I love the Canal Blue shade, I’ve been looking for a good blue lipstick for a while since my last one ran out

  • Reply
    Brenda Disimone
    December 9, 2021 at 11:12 pm

    love the bold campaign !

  • Reply
    Brenda Cremer
    December 9, 2021 at 3:18 pm

    These lippies are so cool, I would just like them to sit on my vanity lol!

  • Reply
    Jamie Johnson
    December 9, 2021 at 11:38 am

    I love this guy’s art! I love graffiti, and I really love all of Keith Haring’s work! This new collection from MAC Viva Glam x Keith Haring just goes to show you that his art will live on long after he’s gone. That’s one of the greatest things about art! Thx Dave! xoxoJJ
    @BaBy_J_55

  • Reply
    may delory
    December 9, 2021 at 8:56 am

    Colour me happy! i get such a kick out of the talent demonstrated in these images. Rockn’ granny would love to win something for her dry skin. I would love to win Valmont or Sisley.

  • Reply
    Sherri Gelbart
    December 8, 2021 at 11:39 pm

    Stunning Shades and iconic art.

  • Reply
    denise
    December 8, 2021 at 11:20 pm

    beautiful bold colors

    @momof3boysj

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