Ferragamo’s “Amo”, a love letter from Italy
Ferragamo’s Free-Spirited ‘Amo’
There’s a big trend in perfumery this season to ‘free-spirited’ fragrances – scents that allow you a great olfactory escape even if you can’t leave the city. Ferragamo’s version is charming and worth a smell.
Launch: Ferragamo Amo
Translation: ‘Amo’ is the Italian word for ‘love’
Theme: be ready to seize every opportunity that the world has to offer.
Scent style: an Oriental floral for her
Notes: Italian bitter accord, blackcurrant, rosemary, mate absolute, rhubarb, jasmine sambac, vanilla, ambrox and sandalwood
Perfumer: Marie Salamagne
The bottle: the detailing and pattern on the bottle is an homage to vintage Italian perfume bottles. You’ll notice a subtle embossing of tiny prisms that is painted with a shimmering polish
The model: Suki Waterhouse
Ferragamo Amo, eau de parfum, 50 ml, $105 & 100 ml, $145
Ferragamo Amo is available in Canada at Hudson’s Bay stores and thebay.com
Melanie EMarch 3, 2018 at 11:46 pm
Very lovely products! Thanks for the info, Dave! @MaraMel
deniseMarch 1, 2018 at 4:39 pm
HazelFebruary 28, 2018 at 9:34 pm
It sounds like a lovely scent. The bottle reminds me of the Daisy Dream bottle.
Anna Roszak-RobinsonFebruary 28, 2018 at 8:55 pm
Sounds beautiful, I want to smell it right now and loving the bottle too.
Beth KredelFebruary 28, 2018 at 7:18 pm
HazelFebruary 28, 2018 at 6:16 pm
Sounds like a lovely scent. Great advertising.
Heather SchellFebruary 28, 2018 at 6:09 pm
Sounds like it would smell as beautiful as the bottle is.
Chrissy ChristensenFebruary 28, 2018 at 5:26 pm
I imagine it smells lovely!
Emily MittonFebruary 28, 2018 at 4:34 pm
Sounds amazing!! And now I need to plan a trip to Italy after I go fragrance shopping!
September DeeFebruary 28, 2018 at 4:33 pm
Really pretty and sounds like a nice fragrance blend too.
Amy MarshallFebruary 28, 2018 at 3:05 pm
Excited for this!!! @lilmissamytou
Danielle PerraultFebruary 28, 2018 at 2:48 pm
That’s my range of sens! The Italians now’s!
AnonymousFebruary 28, 2018 at 2:34 pm
Omg! Those bottles! Everything about this is stunning! Wow! ????
Mary ManetaFebruary 28, 2018 at 10:58 am
Beautiful bottles,love Ferragamo!????????????????????????????????????❤
BreannaFebruary 28, 2018 at 9:11 am
Wow this perfume looks stunning! I like how they showcase what’s inside it with that colourful picture too
Linda LFebruary 28, 2018 at 9:03 am
Loving the rhubarb, rosemary and sandalwood in this fragrance! Can’t wait to try it! Nice to see Suki Waterhouse as the face for AMO!! @linlett60
Diane CharbonneauFebruary 28, 2018 at 7:49 am
The marketing of this perfume is very well done. It makes you want to try the perfume.
The bitter scent in the perfume is for me the essence of Italy.
Louisa SantoeoFebruary 28, 2018 at 6:59 am
The bottles are beautiful, so elegant