Ferragamo’s “Amo”, a love letter from Italy
Ferragamo’s Free-Spirited ‘Amo’
There’s a big trend in perfumery this season to ‘free-spirited’ fragrances – scents that allow you a great olfactory escape even if you can’t leave the city. Ferragamo’s version is charming and worth a smell.
Brand: Ferragamo
City: Florence
Launch: Ferragamo Amo
Translation: ‘Amo’ is the Italian word for ‘love’
Theme: be ready to seize every opportunity that the world has to offer.
Scent style: an Oriental floral for her
Notes: Italian bitter accord, blackcurrant, rosemary, mate absolute, rhubarb, jasmine sambac, vanilla, ambrox and sandalwood
Perfumer: Marie Salamagne
The bottle: the detailing and pattern on the bottle is an homage to vintage Italian perfume bottles. You’ll notice a subtle embossing of tiny prisms that is painted with a shimmering polish
The model: Suki Waterhouse
Ferragamo Amo, eau de parfum, 50 ml, $105 & 100 ml, $145
Ferragamo Amo is available in Canada at Hudson’s Bay stores and thebay.com
Melanie E
March 3, 2018 at 11:46 pmVery lovely products! Thanks for the info, Dave! @MaraMel
denise
March 1, 2018 at 4:39 pmso cool
@momof3boysj
Hazel
February 28, 2018 at 9:34 pmIt sounds like a lovely scent. The bottle reminds me of the Daisy Dream bottle.
@helton_hh
Anna Roszak-Robinson
February 28, 2018 at 8:55 pmSounds beautiful, I want to smell it right now and loving the bottle too.
Beth Kredel
February 28, 2018 at 7:18 pmLooks spectacular!
Hazel
February 28, 2018 at 6:16 pmSounds like a lovely scent. Great advertising.
Heather Schell
February 28, 2018 at 6:09 pmSounds like it would smell as beautiful as the bottle is.
Chrissy Christensen
February 28, 2018 at 5:26 pmI imagine it smells lovely!
Emily Mitton
February 28, 2018 at 4:34 pmSounds amazing!! And now I need to plan a trip to Italy after I go fragrance shopping!
September Dee
February 28, 2018 at 4:33 pmReally pretty and sounds like a nice fragrance blend too.
Amy Marshall
February 28, 2018 at 3:05 pmExcited for this!!! @lilmissamytou
Danielle Perrault
February 28, 2018 at 2:48 pmThat’s my range of sens! The Italians now’s!
@danielleperrau4
Anonymous
February 28, 2018 at 2:34 pmOmg! Those bottles! Everything about this is stunning! Wow! 😍
Mary Maneta
February 28, 2018 at 10:58 amBeautiful bottles,love Ferragamo!💖💖💖🎀💖🎀💖🎀💜❤
Breanna
February 28, 2018 at 9:11 amWow this perfume looks stunning! I like how they showcase what’s inside it with that colourful picture too
Linda L
February 28, 2018 at 9:03 amLoving the rhubarb, rosemary and sandalwood in this fragrance! Can’t wait to try it! Nice to see Suki Waterhouse as the face for AMO!! @linlett60
Diane Charbonneau
February 28, 2018 at 7:49 amThe marketing of this perfume is very well done. It makes you want to try the perfume.
The bitter scent in the perfume is for me the essence of Italy.
DianeCharbonn14
Louisa Santoeo
February 28, 2018 at 6:59 amThe bottles are beautiful, so elegant