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Les Beiges

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In 2013, Chanel did something few industry observers thought possible: the brand reinvented the whole luxury bronzing category. After a decade of Jennifer Lopez championing a deep South Beach tan, Chanel introduced the world to a natural, subtle, outdoor radiance. The concept was inspired by Coco Chanel’s love of the great outdoors – whether horseback riding or sitting by the seaside.  Think of it as wind on the skin, dew on the cheeks and sunlight on the forehead. It’s a healthy look that Coco embraced as the perfect compliment to her jersey sportswear. When Healthy Glow Sheer Powder, Les Beiges, arrived on Chanel counters over a year ago, the product sold out almost overnight. Factories couldn’t keep up for the demand worldwide.

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Directly inspired by the free spirit of Mademoiselle Chanel, the Les Beiges collection is not tied down by any season or favourite place. It’s the ability to recreate the freshness of skin in the great outdoors. Imitating the shades of the great outdoors on skin, this collection’s mission is to free makeup from makeup. There’s no need to think: just follow your intuition to embellish your skin tone.

This month, Chanel introduces All-In-One Healthy Glow Fluid and Healthy Glow Multi-Colour. This duo joins the Healthy Glow Sheer Comfort and Protection. He Multi-Colour is a trio of colours to create the illusion of a healthy glow, illuminate skin tone and embellish the cheeks. Amongst these three shades, the Healthy Glow Sheer Powder shade is combined with a slightly iridescent shade and more intense cheek powder. The comfortable formula is enriched with moisturizing shea butter, as well as protective, anti-pollution agents, Vitamin E and natural cotton and white rose floral extracts. The powder is milled so finely as to guarantee and completely natural look. You can use a brush and blend the three shades together to enhance radiance, use the lightest shade as a highlighter, or use the darkest shade to sculpt cheekbones. You can even mix the lightest shade with the Sheer Powder to boost the reflection of light on skin. The product is available in two shades and retails for $64.

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The All-In-One Healthy Glow Fluid SPF 15 instantly melts into skin moisturizing  and enhancing texture. The combination of powder and a soft focus gel softens the inconsistencies on the skin’s surface. And a hyaluronic acid derivative delivers an instant sensation of hydration and comfort that lasts all day. Sunscreens offer SPF 15 protection from UVB rays. What’s unique is the added scent: fruity accents of white peach and watermelon, floral notes of jasmine and poppy, and white musk creates a luxurious scent. The formula is available in six universal shades and retails for $48.

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