Kors: Behind the scenes

First look: Mario Testino photographs supermodel Benjamin Eidem in the Florida Keys for Michael Kors’ new men’s fragrance. Inspired by the ultimate jet setter, Michael Kors for Men opens with bright, fresh top notes of bergamot, coriander, star anise, elemi, thyme and black pepper. The warmth of incense and smoothness of suede are joined by the aromatic qualities of sage, creating a unique signature. This modern, masculine scent is enriched by the earthy sensuality of patchouli, sandalwood and sleek woods.

Screen Shot 2014-08-03 at 4.49.32 PM“Michael Kors for Men is really made for the man on the go,” says Kors. “He’s in a business meeting at nine, hopping on a private jet at noon and landing in St. Barts in time for a sexy beachside dinner. My new fragrance captures that feeling of escape and the exhilaration of the jet set lifestyle – when you’re ready and eager to jump on a plane with a moment’s notice.”

Screen Shot 2014-08-03 at 4.50.14 PM“Michael Kors has always been ahead of his time and this is true for the men’s fragrance,” says Trudi Loren, Senior Vice President of Corporate Fragrance Development Worldwide, The Estee Lauder Companies. “This is for a man who cares about his appearance and really takes effort with his look and style. We created a fragrance that embodies all of that – a modern, woody, oriental fragrance with top notes of spices and nuances of aromatics that brings this fragrance to life.”

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