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Kiehl’s supports beluga whale population

Apothocary skincare brand Kiehl’s is donating 100% of net proceeds this month of its Limited Edition Creamy Eye Treatment with Avocado to the Canadian Wildlife Federation to help protect the beluga whale population. You may remember the brand highlighted the fragile Puffin population in 2015. This year, sales from the creamy eye treatment will be used by Kiehl’s to symbolically adopt 350 beluga whales as part of the CWF Adopt a Species program. Funds will go to the Canadian Marine Animal Response Alliance which responds to many of the 1,000 marine animal incidents reported each year.

kiehl's creamy eye treatment with avocadoThe artwork on the limited edition package was designed by artist Olivia Mew who is known for her whimsical style and her lifestyle brand Stay Home Club. Founded as a “one-woman-basement-business” in 2012, her brand now counts devotees from around the world who identify with its witty messaging.

This signature eye treatment is one of Kiehl’s most popular products. It helps keep the delicate skin around the eye area well hydrated. The fatty acids naturally found in Avocado Oil are superbly rich and act as an effective moisturizer. Key ingredients include: avocado oil, vitamins A & E, shea butter, sodium PCA and beta-carotene.

beluga whaleKiehl’s is available in Canada at thebay.com and at select Hudson’s Bay stores.


  • Reply
    Megan Kelly Botha
    May 2, 2016 at 4:57 pm

    What an awesome cause – another reason to love Kiehls!

  • Reply
    OShika Johnson
    April 13, 2016 at 7:01 am

    Adorable and a great cause! @Oshidoll

  • Reply
    Debbie Wang
    April 12, 2016 at 8:55 pm

    love kiehls! my go-to for skin care. @debsterbread

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