Juicy Couture Mash-up:
Fashion brand pushes the boundaries with innovative ingredients.
L.A. fashion House Juicy Couture is shaking up the fragrance industry this month with a new fruity-floral fragrance for her with added woody-green notes called Oui Juicy Couture. It’s a refreshing and upbeat scent aimed at Millennials. And to create it, they tapped one of the world’s foremost perfumers: Honorine Blanc. She was determined to create unique ingredients that would give the scent a surprising twist.
Perfumer Honorine Blanc
“The Juicy girl is all about life and energy. This Juicy fragrance is about saying ‘oui’ to the thrilling excitement of life’s adventures. I tried to capture a sense of movement through new expressions of fruits, beautifully lush florals and the vibrancy of super-luxe woods,” she explains. “I hope that this fragrance, a new expression of feminine strength, vitality and lights has been exposed for the entire world to see. Oui, Real! Oui, Fresh! Oui, Fun!”
To start Honorine mixed watermelon with lemon to create a brand new accord she named “Water Lemon”. She then created an Acai Tea Natureprint. It captures the sweetness of Acai and the elegance of tea. To add a floral kick, she chose sustainably sourced wild tuberose from India. And for the drydown, she developed techno woods, a blend of woods, captive musks and amber resins for lasting power. It’s a blend of ingredients never used in a fragrance before.
To capture the youthful vibe of the fragrance, Juicy Couture chose four models for the ad campaign. Devon Windsor, Luping Wang, India Graham and Gisele Oliviera sport vibrant Juicy outfits in front of colour-blocked backgrounds. It has a 90s retro pop-art feel to it.
Oui Juicy Couture is available in Canada at Hudson’s Bay stores and thebay.com
28 Comments
Flossie
August 15, 2018 at 7:20 pmThe bottle is so 90s and very pretty. I can’t wait to try this, Juicy Couture is one of my daughters favorite.
Heather Schell
August 10, 2018 at 1:52 pmHonorine is such a pretty name.
@heagiedonald
Cynthia Sacks
August 9, 2018 at 4:48 pmOui oui! J’aime ça. @cindy-Sacks
denise
August 9, 2018 at 12:40 pmsounds delightful!
@momof3boysj
Linda L
August 9, 2018 at 9:52 amScent sounds wonderful and the bottle unique! @linlett60
Indrani Chakraborty
August 9, 2018 at 5:53 amWow beautiful
Pamela Moore
August 9, 2018 at 3:58 amBeautiful bottle!????
Danielle Perrault
August 9, 2018 at 2:47 amNothing like saying OUI! Oui! again and again Oui!!! For the bottle Oui!
@danielleperrau4
Angela Citrigno
August 9, 2018 at 12:05 amAmazing packaging and the beauty products that are in the give away OMG!!! @959angela
Emily Mitton
August 8, 2018 at 2:35 pmWow! So cool, love it!!
September Dee
August 8, 2018 at 1:22 pmOui oui oui oui oui!! Cute bottle and the notes sound really nice! Love it!
Darlene Hudder
August 8, 2018 at 12:41 pmLove the bottle design @hudderd
Anna Roszak-Robinson
August 8, 2018 at 11:40 amSounds Delicious and looks beautiful
@robinson4206
Rozeena Karim
August 8, 2018 at 9:52 amBeautiful bottle.. have to go smell yum @RozeenaKarim
Sandra☆
August 8, 2018 at 9:51 am.°•♡ Dear Dave ♡.°•
It looks so beautyful and I hope that I have luck to win.
So amazing, I love it !!!
@sandyblond60
Tejiri Agbodoroba
August 8, 2018 at 9:28 amReally bold colors. Love the concept
@agbodoroba
Heather Schell
August 8, 2018 at 8:14 amSo flirty and fun! Love it!
@heagiedonald
Mary Maneta
August 8, 2018 at 8:14 amThe bottle is perfect,this looks fantastic!!!????????????
Linda Bragg
August 8, 2018 at 8:11 am“Oui,” I like!! sounds fresh and crisp. Plus I love the design of the bottle. So many amazing scents & looks out there! So enticing….. @ldystetson101
Joanne Lowery
August 8, 2018 at 8:04 amSounds incredible- can’t wait to small this blend of notes. Thanks Dave.
Misty Deibel
August 8, 2018 at 7:54 amCute bottle, I bet a unique smell.
Twitter- zarganmylife
Darla Peduzzi
August 8, 2018 at 7:48 amThe bottle is amazing! Love it!
@Darla412
Rhonda Stefani
August 8, 2018 at 7:36 amWow, bottle love! I really can’t wait to smell this one!
AdeleAWright
August 8, 2018 at 7:18 amWow! This looks fantastic! What a bottle! @AdeleAWright
chucky1012
August 8, 2018 at 7:14 amSo beautiful @chucky1012