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Jason Wu Q&A

The Jason Wu Interview

jason wuThe award-winning fashion designer rocketed to fame when Michelle Obama wore one of his creations at Barak’s first & second inaugurations. Since then, he’s become the go-to designer for Hollywood A-listers and celebrities. Now, he unveils his first signature fragrance, a chic jasmine-themed eau de parfum.  I had the honour of interviewing Jason to get an insider view at his remarkable life.

jason wu fall 2017 fashion showJason Wu 101

Born in Taipei, Taiwan, on September 27th, 1982

Emigrated to Vancouver, BC, at the age of nine.

He learned to design by sewing outfits for dolls

Studied sculpture in Tokyo

jason wu fall 2017 fashion looksAttended Parsons The New School for Design in New York City

Launched his first fashion collection in 2007

Wu’s early clients included January Jones, Amber Valetta, Kate Bosworth & Diane Kruger

In 2013, Jason was named Art Director for German fashion house Hugo Boss overseeing the entire womenswear range.

jason wuThe Jason Wu Interview

Dave: To start, tell us how you approached creating a signature fragrance. What was the process and where did you look for inspiration?

Jason Wu: I’ve always been super-enthusiastic about beauty and it’s something I’ve worked into my runway shows in a very specific way. I wanted to create my own fragrance since I started designing. The approach to creating a fragrance is very different from designing a collection as a scent is not seasonal and the project is more personal.

jason wu fragranceDave: What is your favourite fragrance note and why?

J.W.: Jasmine sambac is my favourite note. It brought me back to my childhood in Taiwan where I used to pick flowers from my neighbour’s stone wall of jasmine.

Dave: What are your memories growing up in Vancouver?

J.W.: When I first moved to Canada from Taiwan, my mom bought me my first sewing machine. That was really when I first started sewing. I’ve had many wonderful memories of Vancouver. It was my first Western experience. I learned English, which was my second language. My tutor knew I wasn’t interested in textbooks and gave me fashion magazines like Vogue and Harper’s Bazaar to learn English.

jason wu fall 2017 fashion lookDave: How do you like to work when creating a collection? Do you prefer to work at night or are you very structured during the day?

J.W.: There’s no such thing as a slow day at my studio but I like my working environment to be calm and collected. As a designer, I tell a story through each of my collections. The creative process is the most exciting part of my job. I often start with a a specific idea or concept. Even a piece of fabric or a colour can jump start the creative process.

Dave: What was the process of working with perfumer Frank Voelkl?

J.W.: Working with Frank was a seamless process. I had a clear idea that I wanted the fragrance to be light: the pink pepper and fig adds movement and vibrancy while the base notes of silky musk adds texture without heaviness.

jason wu fragranceDave: The bottle is very sculptural.

J.W.: I love mid-century design and the bottle, designed by architect Andre Mellone, is inspired by favourite modern artists such as Joseph Alber and Ellsworth Kelley.

Dave: Tell me about the moment you learned that Michelle Obama was going to wear one of your creations.

J.W.: It was a very exciting moment! The truth is, I had no idea my design was being seriously considered until I, along with the rest of the world, saw Mrs. Obama step out on television wearing the gown. I was having pizza and imagine my surprise to have learned that I would be a part of that moment in American history. There is no doubt designing the First Lady’s inaugural gowns has been the single greatest professional and personal accomplishments in my life.

jason wu fall 2017 fashion lookDave: What advice do you give aspiring designers starting out their careers?

J.W.: My mother told me to always remain a student and never stop learning. I carry that piece of advice with me every day.

Dave: If you could pick any Hollywood actress from any era, who would you see wearing your new fragrance and why?

J.W.: Jean Seberg had a prominence and elegance on screen that was undeniable, I would want any woman wearing my scent to exude that confidence.

jason wu fall 2017 fashion lookDave: You ad campaign is called the Supermodel Supper Club. What is your favourite restaurant in the world?

J.W.: Din Tai Fung and their soup dumplings, Indochine and their glazed duck, and China Blue and their fish fillet in rice wine.

jason wu fashion adDave: What flowers do you love to have in your apartment?

J.W.: Jasmine! It has a strong presence in my fragrance. Peonies as well – always chic and the perfect fragrance for gifting.

Dave: Who has been the most fascinating person you’ve sat beside at a dinner party?

J.W.: I attended the Whitehouse Correspondence Dinner. I was in a room filled with Ambassadors and political figures. Definitely an experience of a lifetime.

jason wu fragrance bottle sketchDave: How many versions of the fragrance did you test before you picked the final version?

J.W.: I tried several versions on myself, my friends, and my team and tested the scent throughout the day before deciding on the final version.

The Jason Wu fragrance

Scent style: a fresh floral-woody fragrance for her

Notes: Italian bergamot, mandarin, pink pepper, fig, freesia, peony, muguet, iris, jasmine sambac, milky wood, papyrus & silky musk

Fascinating fact: Each morning, jasmine sambac, known in India as ‘Queen of the Night’, is hand-picked by thousands of farmers to ensure the best quality. The jasmine that is collected is still a bud and must be timed just right so that the delicate flowers will bloom in 24 hours for prime extraction conditions. It takes 50 pounds of jasmine petals to produce 1 oz of jasmine oil.

jason wu fragrance adJason Wu Eau de Parfum, 90 ml, $145. It will be available exclusively in Canada at select Hudson’s Bay stores and thebay.com


  • Reply
    Priscille Henry
    August 22, 2017 at 9:11 am


  • Reply
    Pina Gazzetta
    August 19, 2017 at 10:26 pm

    Dave great interview. Thank you for sharing. It is going to be an awesome event. I would love to try his lovely perfume. Thank you.

  • Reply
    Danielle Perrault
    August 17, 2017 at 3:47 pm

    I realy like wath hé do!
    Have a good evening there everyone!

  • Reply
    Zina Dixon
    August 17, 2017 at 9:59 am

    Love the interview Dave! I can’t wait to meet Jason and to try his first fragrance. I note that the Jason Wu fragrance line also includes body cream and bath oils which I love!

  • Reply
    Marie Mercurius
    August 16, 2017 at 11:39 pm

    Well done Dave! That must have been so exciting! He seems like A very down to earth guy. I especially love that we both lived in Vancouver at the same time!

  • Reply
    Linda L
    August 16, 2017 at 6:02 pm

    Enjoyed the interview Dave! A talented man who loves to learn. JW is an exceptional designer with impeccable taste. His fragrance will be a hit! @linlett60

  • Reply
    August 16, 2017 at 5:36 pm

    I find his story so fascinating and I cannot wait to meet him! @ AdeleAWright

  • Reply
    Sherry Williams
    August 16, 2017 at 3:56 pm


  • Reply
    Janice Edwards
    August 16, 2017 at 11:35 am

    Your interviews ask questions that get to the heart of the person. Loved that one of his icons is Jean Seberg. And I can just imagine his mom buying him the first sewing machine. Can’t wait to test the fragrance.

  • Reply
    Jennifer Corrigan
    August 16, 2017 at 11:04 am

    Love this interview Dave!! I love that advise from his mom always remain a student!! Love that!! Thanks for sharing Dave!! @jenni40

  • Reply
    September Dee
    August 16, 2017 at 11:04 am

    Great interview. I’m such a fan of his designs. A really interesting and talented young man. Looking forward to trying his new scent at the perfume counter!

  • Reply
    Susan Sladkus
    August 16, 2017 at 9:28 am

    Fantastic article! I have always loved Jason Wu’s fashions. I learned so much about him through the questions you asked him.
    I am excited to smell his fragrance when it is launched in the USA. The combination of notes sounds like it will be a scent many people will be able to wear. The bottle makes a statement like Mr. Wu’s fashion designs.
    I love reading your articles.

  • Reply
    Emily Mitton
    August 16, 2017 at 8:40 am

    What a fantastic interview, Dave! I adore knowing more about Jason Wu and the details and memories that went into the creative process! Thank you, what a fabulous read!!

  • Reply
    August 16, 2017 at 7:36 am

    I love Jason’s Canadian connection! His mothers advice about always remaining a student and never stop learning is so important. These interviews are some of my favourite things to read on your website because one gets to learn so much about a designer in the reasoning behind the choice of fragrance scent. Jasmine has a very special place in Mr Wu’s life and it makes me really excited to go out and try his first fragrance! What an amazing life story so far 🙂

  • Reply
    August 16, 2017 at 7:27 am

    Great interview. I had never read anything about his work though I had heard of him. The perfume carries a unique combination of notes and the bottle is beautiful.

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