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Is this MAC’s best collection for spring?

MAC Cosmetics launches 44 to 52 collections per year around the world. From online exclusive collaborations to market launch seasonal lines, the speed and variety of the lines is breathtaking. Even seasoned beauty editors struggle to keep up. And while spring 2015 is particularly strong for the artistry brand, MAC Toledo stands out. Not only is the packaging particularly artistic, but the choice of colour is so sophisticated and well-done, each piece could become a collector’s item. You’ll notice the red lipsticks are stellar.

On February 5th, MAC will launch a limited edition collection with Isabel and Ruben Toledo, New York’s current “It” couple. Isabel is an award-winning fashion designer and her husband Ruben is one of America’s most in demand illustrators. They are known for their passion, playfulness and affection for one another.

Inspired by the concept of “beauty as art”, they play with texture and tone. Three eyeshadow palettes, in waves of green, violet, and blue present six different shades in a variety of textures, perfectly coordinated with a trio of eye pencils to make a statement. New T Wave mascara imbues lashes with 360-degree volume in vibrant hues featuring a special wave-shaped brush, lasting up to 15 hours. Lipstick and lipglass stay to Ruben and Isabel’s vision, featuring a rouge-y range from pink-tinged to blood-red. An ombre blush provides just the right hint of colour, and nail lacquer keeps it utterly classic, in pale, milky nude, creamy true red or deep burgundy. It all comes together with an artist’s touch, featuring a custom-designed brush and makeup bag, which doubles as a clutch. Specially designed white packaging shows off Ruben’s illustrations to fine effect.

The pair met as teenagers in ninth-grade Spanish class in New Jersey. Isabel studied fashion at Parsons then interned under former Vogue editor Diana Vreeland at the Metropolitan Museum of Art’s Costume Institute. Ruben sold his illustrations and worked retail in Soho at the Unique Clothing Warehouse, spending evenings helping Isabel stage impromptu fashion shows and dancing at the Mudd Club alongside Andy Warhol and Keith Haring. After numerous proposals, Isabel agreed to marry the illustrator. They wed at City Hall in 1984.  They immediately established The Toledo Studio with only $5 between them. Isabel designed clothing at home and sold a handful of pieces to Henri Bendel in New York. Soon she was called one of the country’s hottest “up and coming designers”. For her husband’s inauguration, Michelle Obama chose Isabel as the designer of her first outfit as First Lady. That single act took Isabel’s career to another level.

The 30-piece collection will debut at MAC counters February 5th.


  • Bobbi Zahra
    February 20, 2015 at 10:29 pm

    Got a gorgeous red lipstick from the collection last week. Matte finish, unusual for me – but GORGEOUS colour and amazing staying power. And yes, the packaging!

  • Christine Christensen
    February 11, 2015 at 12:29 am

    Stunning collection!

  • Marilyn Nicholls
    February 8, 2015 at 8:52 pm

    I saw the collecting in the Mac Pro store yesterday. I love it! Definitely buying the Purple Eyeshadow Pallet.

  • Melissa Stephens
    February 7, 2015 at 12:45 pm

    Wow beautiful! i’m a sucker for a gorgeous package

  • Teresa Salvatore
    February 5, 2015 at 8:16 pm

    Here’s hoping it comes to Casey’s MAC counter! She once bought me the most beautiful palette from Rebecca Moses! This line is just as gorgeous!

  • September Dee
    February 5, 2015 at 12:59 pm

    I love this couple. They are so imaginative and know how to live life to the fullest.

  • Belinda
    February 5, 2015 at 12:43 am

    Is it terrible that I just want it for the fab packaging? *sigh*

  • Erica Valencia
    February 4, 2015 at 10:24 pm

    Nice. Specially enjoyed their love story.

  • selma
    February 4, 2015 at 7:55 pm

    Love the blue colors, can’t wait to try them out.

  • Michelle Kaiser
    February 4, 2015 at 6:25 am

    i allready love this New collection.

  • Mihalache Mirela Sorina
    February 4, 2015 at 5:48 am

    I love MAC!

  • Marilyn Nicholls
    February 3, 2015 at 11:19 pm

    I can’t wait to see it! I love MAC!

  • Justine Kovach
    February 3, 2015 at 9:50 pm

    Love it, I will have to find one. Colors are awesome. AND, What a great story of love and entrepreneurship between the founders.