Into the Woods with DSquared2

DSquared2 celebrates the woody scent trend

DSquared2, Canadian brothers Dean and Dan Caten have created one of the hottest fashion brands in Italy. The duo regularly design tour wardrobes for leading pop stars and actors and pop up on all the celebrity party blogs. This month, the pair celebrate their Canadian heritage with a pair of woody fragrances. Here the story behind the scents:

Brand: DSquared2

Designers: Dean & Dan Caten

DSquared2 fashion look spring 2019
DSquared2 fashion look for spring 2019

Hometown: The designers grew up in Toronto, Canada before moving to Milan to build their fashion empire.

Motto: “Born in Canada, made in Italy”

Tour wardrobe: The design duo created the wardrobe for Nick Jonas’ current world tour

Dsquared2 wood scents
DSquared2 Wood scent ad campaign

Launches: Wood DSquared for him and her

Approach: reimagine woody notes for a new generation of fragrance enthusiast

Award: GQ USA dubbed the duo “The Best Breakthrough Design Team” of 2003. They also received a star on Canada’s Walk of Fame in 2009.

Fun fact: When Dean and Dan moved to Milan, they worked for the house of Gianni Versace and denim brand Diesel before launching their own brand (which Diesel helped fund).

DSquared2 men's fashion look spring 2019
DSquared2 men’s fashion look spring 2019

Madonna: In 2000, Madonna commissioned the pair to design more than 150 pieces for her Drowned World Tour.

Global reach: DSquared2 has stores in Hong Kong, London, Milan, Paris, Singapore, New York, Los Angeles and Madrid.

Celebrity fans: Britney Spears, Madonna, Ricky Martin, Justin Timberlake

Musical angle: Dean and Dan host their own radio show on “Dean and Dan: Style in Stereo” on the Sirius XM network.

DSquared2 Wood for him
DSquared2 Wood for him

Wood, the new DSquared2 fragrance for him

Scent style: a fresh masculine woody scent for him

Notes: Calabrian bergamot, lemon from Sicily, cardamom, vetiver, ambrox, mandarin, ginger, violet leaves, white woods

Base notes: A modern blend of white woods brings a light character to the deep personality of vetiver. It’s this contrast that gives the scent a modern feel.

Wood, DSquared2 pour homme, 100 ml, $106

DSquared2 Wood for her
DSquared2 Wood for her

Wood, the new DSquared2 fragrance for her

Scent style: chic floral-woody scent for her

Notes: mandarin from Sicily, muguet, osmanthus, magnolia, jasmine petals, raspberry leaves, ambrox, cedarwood, white woods

Mood: vibrant and ultrafeminine

Precious flowers: It’s the infusion of osmanthus and jasmine that adds an intense femininity to this fragrance.

Wood, DSquared2 pour femme, 100 ml, $106

DSquared2 Wood ad campaign
DSquared2 Wood for her ad campaign

  • Candida Nichols
    June 5, 2019 at 1:08 am

    Samples would be nice before purchasing