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Insider Beauty Career Advice

For anyone contemplating a career in beauty, you’d do well to listen to the great career advice from Stephanie Roy-Dufault. As Lancome Canada’s Integrated Communications Leader, she oversees all communications and social media activities for the luxe French beauty brand. From accompanying editors to Paris press trips to preparing press kits for new launches to monitoring social media discussions, Stephanie has landed one of the most glamorous and challenging jobs in prestige beauty. And while she juggles a multitude of tasks everyday, she is equally generous with her time for anyone wanting career advice. I recently sat down with her to get to get an insider’s look at this fascinating career opportunity.


stephanie roy-dufault lancome canada

Stephanie Roy-Dufault, Lancome Canada Integrated Communications Leader

Dave: To start, tell us a little about your job and what it entails.

Stephanie Roy-Dufault: I am the Lancôme Integrated Communication Leader. In a nutshell, I take care of all public relations for the brand as well as managing the social media platforms and influencer relations too.

lancome display

D.L.: What is your career background? How did you get to this point in your career?

S.R-D.: I studied Fashion Marketing in Montreal as well as Communication at the Sorbonne in Paris. I started as an intern and few mistakes (and promotions later), an older, slightly wiser me was given the opportunity to work for a luxury communication agency in Paris. From a very early stage in my career I realized I wanted to be able to dedicate my energy into making a difference for brands. I wanted to be a part of one big vision. And I couldn’t be more grateful for the opportunities I had been offered. After spending a year in Paris and five years in Australia, I decided it was the time to come home to Montreal. Working at Lancôme has been challenging and so rewarding. I couldn’t be happier.

lancome 80th

D.L.: What advice would you give anyone starting out in the beauty business today?

S.R-D.: Don’t be afraid to work hard, and do innovative things. I think it’s also super important to test yourself and your creativity in different fields and take risks! Think big, trust your instinct and surround yourself with the best team.


D.L.:What advice do you have for any bloggers who want to work with a brand like Lancôme? What do they need to do to get noticed by a brand?

S.R-D: Create some beautiful content according to the brand aesthetic. (Look at Lancome’s website & Instagram account to get an idea of how the products are displayed, photographed and styled.) Lancôme is a premium brand with exceptional creative team behind it and your content has to represent that too! I am constantly looking to work with up-and-coming talented bloggers! Don’t forget to tag #LancomeCanada!

lancome la vie est belle display

D.L.: What do you look for in a blog or website when deciding if it is right for Lancôme?

S.R-D: Any blog or website absolutely needs to elevate the brand and be authentic. (Look at your blog or story and see if the visuals and approach is similar to what Lancome creates. It doesn’t have to be exactly the same, but it should have a similar quality to it. In terms of your stories, have you really researched the brand and the topic and shared good information with readers? Always make your posts and stories as professional and high quality as possible – DL)


lancome event

D.L.: Tell us what a typical day is like for you.

S.R-D: A typical day in my life goes a little like this:



I usually get up late (I sleep 10 hours) and check my email, schedule and social media before getting up. I also do my makeup in the car because I love the bright lighting.



I am very close to my team and we usually discuss upcoming shoots, events, blogger collaborations and strategies first thing in the morning.



I have lunch very early and it’s usually with my team at the office. It’s always light, fresh and healthy. I favour salad, soup and juices. I sometimes take the time to go to Sephora or Hudson’s Bay to check on the competition!



I reserve this time to get the most important things done: presentations, strategies, preparation for meetings, product mail outs to bloggers and media.



I also manage all Lancôme social media platforms and I usually spend about 2 hours per day organizing content, managing posts, responding to customer requests, etc.


lancome event6.30pm

Now that I don’t live in Sydney anymore I can’t rely on a swim in the ocean or an evening run in the middle of January to keep me active. A few times a week, I do pilates or ballet barres here in Montréal. I mix it up.



I don’t create menus in advance so I end up at the market every day! My boyfriend calls it a ‘complete waste of my time’ but I call it eating fresh! I love to cook light but flavor- packed dishes for dinner.



I have a long and hot shower every night. I also use my Clarisonic and once a week I apply an Advanced Genefique Mask.



I check my social medias platforms and my Pinterest boards. (It’s my favorite!). I drink two glasses of water and go to sleep! I am so lucky because I fall asleep in about 45 seconds every night. I’m very grateful for this gift.

stephanie roy-dufault, lancome canada

D.L: What the biggest mistakes that you see people make when starting out their careers?

S.R-D: Not trusting their gut or their instinct. Huge mistake.


D.L.: What is the best press trip you’ve ever taken?

S.R-D: I really love going on a press trips to beaches in remote and exotic locations but nowhere can beat Paris! My recent press trip was at the Hotel Salomon de Rothchild and it was incredible. I also got to meet Lisa Eldridge!


D.L.: How is social media changing what you do?

S.R-D: Social media has been changing how I work for a long time now. I have always been very curious about it and I have had the opportunity to work with true influencers through the years. Social media has changed the beauty and communication landscape forever and I have found myself so lucky to be part of this momentum.


D.L.: What has been the highlight of your career so far?

S.R-D.: The people! I have met so many inspiring, successful and humble people across the world through the years and I am very grateful for it. Also the celebration of the Lancôme 80th anniversary last year was very rewarding.

lancome 80th anniversary

D.L: How far ahead do you work in your planning?

S.R-D: So far in advance it’s almost claustrophobic! I also work in the present time with all social media management which is very nice too.


D.L.:Tell us about the cute little café you have in the L’oreal office. What is your regular order?

S.R-D.: I usually get the Camelia Sinensis earl grey or I bring my own Pukka green tea.


D.L.: What do you like to do in your spare time?

S.R-D: I love long and lazy day on the weekend. I usually get some brunch or coffee with my boyfriend, go the Jean Talon market and get fresh ingredients, go boutique shopping in Mile End. I also love to cook for my friends and host lovely dinner parties. I often travel, go to the spa or hike up north.

lancome juicy shaker

Lancome Juicy Shaker

D.L.: And finally, you get the opportunity to try every product in the entire Lancome brand. It’s a dream for many beauty enthusiats. What are your five favourite products?

S.R-D: I absolutely adore the Miracle Cushion for a perfect dewy finish. I wear Advanced Genefique Yeux Light Pearl and I don’t know how I actually functioned before discovering it. The Maquicomplet is by far the best concealer I have come across. I have very blue dark circles but the botanical complex really hides them without that cakey texture. I absolutely adore the new Juicy Shaker! (launching in May 2016) My favourite one is meli melon, yum. Finally my top Lancôme list will always have the legendary Bi-facil, which makes my cat-eye makeup disappear in a split second every night.

lancome miracle cushion

stephanie roy-dufault lancome canada

Stephanie lives and works in Montreal, Canada.


  • Reply
    Megan Kelly Botha
    May 2, 2016 at 5:23 pm

    You lost me after those pastries… YUM! :’)

  • Reply
    Lori M
    April 10, 2016 at 2:17 pm

    Great questions make a great interview…well done!

  • Reply
    Jennah Jackson
    April 9, 2016 at 11:00 am

    What a great read! I always learn so much from these articles, thank you

  • Reply
    Elizabeth Friesen
    April 7, 2016 at 5:02 pm

    Excellent article and outstanding advice! 😀

  • Reply
    Annaloa Hilmarsdottir
    April 7, 2016 at 3:49 pm

    Very inspiring interview , thank you for sharing it. I will now work harder.

  • Reply
    Mrs. Lisa Campbell
    April 7, 2016 at 11:16 am

    Lancome did a very feminine and luscious set up for their corporate meeting, interviews and product launches. I’m hardly surprised, as Lancome do everything just a touch more than most lines do when it comes to marketing and the media. Bravo! I’m certain it was a lovely day for all.

  • Reply
    Tara Hill
    April 6, 2016 at 1:53 pm

    Great interview Dave thank you for sharing 🙂

  • Reply
    Rozeena Karim
    April 6, 2016 at 1:44 pm

    Wow nice interview.. Thanks for sharing , good to know, thanks Dave @RozeenaKarim

  • Reply
    September Dee
    April 6, 2016 at 11:52 am

    “Don’t be afraid to work hard.” Words to live by. This woman has done just that. What a fascinating article! Great advice on how to set up blog pages to compliment the products. Thanks for this interview Dave!

  • Reply
    Dawn Pettipas Paleologos
    April 6, 2016 at 11:47 am

    Fascinating and informative interview. I always dreamed of working in the beauty and fashion industry. Life didn’t work out that way – I’ve been working in HR (healthcare industry) for the last 18 years. It’s great but I still dream of jobs like yours!

  • Reply
    April 6, 2016 at 11:31 am

    wonderful interview!


  • Reply
    Gail Siemko
    April 6, 2016 at 10:21 am

    This interview by Dave Lackie provides us with an excellent insight into the daily routine of an extremely busy and organized young woman, who has worked hard to attain her position as Lancôme Canada Integrated Communications Leader, STEPHANIE Roy-Dufault!

    From the very beginning, STEPHANIE shares what jobs she has to perform in the corporate world and is very clear, in case you would like to follow in her footsteps into the Beauty Corporate Centre. I for one would certainly enjoy all of the personal research into the Beauty products, the Thrilling Beauty Launches, meet and greets…..I guess you could say that I’m not shy. With that beng said, please keep me in mind for any of your Beauty products to be reviewed!

    Keep Shining and Brightening all of the people lives that do Dave Lackie!

    Much Appreciation,
    Gail Siemko

    GailSiemko@gailsiemko Twitter
    GailPearceSiemko. FB
    justagail@justagail. Instagram
    Gail V Siemko. LinkedIn

  • Reply
    Nadeen Qalam
    April 6, 2016 at 9:24 am

    Absolutely loved this little Q&A! Thanks for being creative with this article and sharing some insight into the industry for us newbies.

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