Inside YSL’s Beauty Hotel

Inside YSL’s Beauty Hotel

 YSL beauty hote

Following Paris (January 2018), Tokyo (April), Shanhai (June), Seoul (August) and New York (September), YSL Beauty hosted its YSL Beauty Hotel pop-up installation in Toronto on September 12thand 13thin the city’s hip Queen West district. The Instagram-worthy concept was to create a two-storey hotel environment that celebrates beauty and fragrance in an interactive and engaging fashion. This is the coolest hotel I’ve ever visited. The invitation says it all:

 ysl beauty hotel

Madame, Monsieur, allow me to take your bags.

Check in is just to the right.

Your personal beauty concierge will be on call 24/7.

Please avail yourself freely of the YSL Beauty Bar.

We expect you’ll be partying till late tonight, so there is no hurry to check out.

Of course, you may wish to extend your stay….

 ysl beauty invitation

The buzz-worthy event drew 4,000 guests over 48 hours proving that today’s makeup customer wants experiences with her purchases. Yes, beauty brands need to offer seamless ecommerce shopping experiences, but they still need to surprise and delight. YSL proved this the minute the first guest entered the hotel.

 ysl beauty hotel lobby

You walked through the entrance and down some stairs where a lobby check-in was located complete with rows of room keys, message pads and stylish employees.

ysl beauty hotel baggage cartA baggage cart decked out with neon tubing offered the ideal selfie background. When I arrived, a singer/songwriter was performing on the YSL stage. A couple of DJ’s took over later in the day when the party kicked into high gear.

 crista cober Ysl fragrance ambassador

Crista Cober, YSL Fragrance Global Ambassador

A vintage crane game was tricked out with YSL prizes – something that drew an immediate crowd. A stocked bar boasted rows of YSL Black Opium fragrance bottles on display.

ysl beauty hotelAnd YSL Beauty makeup artists offered touch ups and makeovers. Want to purchase an item? No problem. You could buy via iPads that linked to YSL’s ecommerce site. Delivery in 72 hours was promised.

 YSL beauty makeovers

With an assortment of over 300 products, the pop-up shop focused on the brand’s latest launches: Rouge Pur Couture The Slim, Black Opium Click and Go and Y Eau de Parfum. 

dave lackie at YSL Beauty HotelTake the stairs up to the second floor and see displays of these products. At the west end of the floor there was a YSL Beauty Hotel bed with a black guitar – again another great selfie pic.

 YSL's nadine houdeib, dave lackie, YSL's Aziza Amri

Nadine Houdeib (who oversees YSL Beauty), myself & Aziza Amri (who oversees YSL Fragrance)

ysl beauty hotel lips

Big congrats to the YSL Beauty team. This was one of the most exciting beauty events of the year. Fun, surprising and edgy.

  • Heather Schell
    September 20, 2018 at 11:37 am

    Looks like you had a blast!

  • Mariola daher
    September 19, 2018 at 6:32 pm

    such an amazing concept, hope it makes a come back

  • Emily Mitton
    September 19, 2018 at 4:01 pm

    This is just the coolest!!!

  • denise
    September 19, 2018 at 3:54 pm

    sounds like a fun event


  • September Dee
    September 19, 2018 at 11:46 am

    What a fun concept! This is creativity to the max!! You get to experience to coolest things Dave! So happy you got to see it!!!

  • Rozeena Karim
    September 19, 2018 at 10:31 am

    Haha Dave chilling.. so like so much fun there

  • Clarissa Otto
    September 19, 2018 at 10:26 am

    So cool and totally different! Who knew you played the 🎸Dave?!

  • Lady_ingenue
    September 19, 2018 at 9:38 am

    Such a fun event! Love the photos 🙂

  • AdeleAWright
    September 19, 2018 at 9:32 am

    This looks absolutely fabulous! What a beautifully executed concept! I love this!

  • Zina Dixon
    September 19, 2018 at 8:19 am

    What a unique experience Dave! Such a fabulous brand.

  • Agbodoroba Owhe Oghenetejiri
    September 19, 2018 at 7:57 am

    Dave sure had a lot of fun. The nature of your job cause you to meet different type of people and impact life’s as well. And that guitar gives you a rock star look; you should consider a beauty song like the one you posted on Twitter. *Lol*

  • Elizabeth Vlug
    September 19, 2018 at 7:46 am

    Wow, that looks fabulous and a lot of fun. Thanks for sharing Dave.

  • Mary Maneta
    September 19, 2018 at 7:33 am

    Our sweet Guru!!!🌹💖💙💎

  • Josephine Lynne Jennings
    September 19, 2018 at 7:23 am

    Dave you are an amazing ambassador

  • Josephine Lynne Jennings
    September 19, 2018 at 7:21 am

    Awesome Dave you are an amazing ambassador for the beautiful industry.

  • Connie peixoto
    September 19, 2018 at 7:16 am

    Wow 😯 amazing 😉

  • chucky1012
    September 19, 2018 at 7:07 am

    So wonderful and great that you enjoyed for being there and that you did showed this to all your followers on social media @chucky1012

  • Agnes Faludi
    September 19, 2018 at 7:07 am

    Wow….looks youth

  • Anna Roszak-Robinson
    September 18, 2018 at 10:40 pm

    Looks like a lot of fun.

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