History of Dior

One of the most respected and revered fashion houses in Paris was created by a couturier who sadly had a short career. Christian Dior launched his groundbreaking collection in February 1947 and changed the course of fashion. Since then, the House has continued to innovate with a distinctly French point-of-view. Here are some highlights from its rich history.


History of Dior Fashion House


1905: Christian Dior was born on 21 January in Granville, Normandy.


1928: Christian Dior opens an art gallery in Paris.


1946: Christian Dior founds his couture house at 30 Avenue Montaigne in Paris.


1938: Christian Dior takes his first steps in fashion, becoming a pattern cutter for Robert Piguet.

First Dior fashion show

1947: On 12 February 1947 at 10:30 a.m. Christian Dior, aged 42, presented his first collection to the press in the salons of 30 avenue Montaigne. The editor-in-chief of Harper’s Bazzar Carmel Snow strongly believed in the couturiers’ talent, which she had already noted in 1937 with the Café Anglais model that he design for Robert Piguet. At the end of the fashion show, having seen the unique silhouettes, the lengths, the volumes, the tiny waists and devilishly sexy busts, she exclaimed, “It’s quite a revolution, dear Christian! Your dresses have such a new look!  A correspondent from Reuters seized the slogan and quickly wrote it on a note that he threw from the balcony to a courier posted on avenue Montaigne.

Christian dior in his salon

News traveled to the United States that very day and the news of this “new look” caused shock waves on both sides of the Atlantic. Just two years after the end of the war, Dior, with this collection in his own image definitively turned the page of restriction, gloom, rationing, gravity, and uniforms. With this revolutionary ‘New Look’, Dior wrote a new chapter in the history of fashion.


marlene dietrich

1950: Actress Marlene Dietrich demands in her contract for Hitchcock’s “Stage Fright” that all her costumes be designed by Dior. She would later only wear Dior lipstick No 5 and No 28.


1951: For the “Ball of the Century”, Christian Dior and the painter Salvador Dali create a procession of traditional figures.

dior's first lipstick

1953: Launch of Rouge Dior, Dior’s first lipstick.

dior lipstick ad

grace kelly

1954: Dior offers Grace Kelly a small Chinese case in which her favourite Dior lipstick and its refills sat nestled in a drawer.


1956: Creation of the fragrance Diorissimo.


1957: A few months before his death, Christian Dior is the first couturier to make the cover of the prestigious American Magazine Time.


1958: Launch of the first Dior powder compact.


1959: Fashion show in Moscow.

dior nail polish

1962: Launch of the first Dior nail lacquers.

eau savage

1966: Launch of Eau Sauvage, the House’s first fragrance for men.


1967: Creation of Baby Dior.


1969: 1st Dior mascara in the “Color explosion” makeup collection.


1970: “Rainbow Eye” by Dior launches.

diormatic mascara

1972: Dior launches ”Diormatic” mascara.


1976: Dior launches a waterproof version of ”Diormatic” mascara.


1975: Creation of the first Dior watches.


1986: Creation of Capture, the House’s first skincare.


1984: Dior gets the blues and introduces ”Electric blue” or “outer-space blue” mascara, the first blue mascara!


dior 5 couleur palette1987: Launch of the 5 Couleurs palette.


1995: Launch of the Lady Dior bag.


1997: Opening of the Christian Dior museum in Granville, Normandy.


1998: Victoire de Castillane becomes the first creative director of Dior Fine Jewellery.


1999: Launch of the fragrance, J’adore. The name came from the fact that designer John Galliano did not speak any French when he took over the design duties for Dior. When anyone asked him a question, he replied, “J’Adore”. It means “I love”.

diorshow mascara

2002: Dior launches Diorshow mascara.


2005: Creation of Dior Homme.

dior airflash

2005: Dior launches the revolutionary Dior Airflash foundation


2006: Arrival of Francois Demachy as the House’s executive perfumer-creator.

2006: Morrissey releases a single called “Christian Dior” as the b-side to his single “In the Future When All’s Well”


2007: Arrival of Kris Van Assche as the creative director of the Dior Homme lines.


2008: Marion Cotillard becomes the muse for the Lady Dior bag.

dior lip glow

2009: Dior launches Dior Lipglow


2010: Natalie Portman becomes the muse for the fragrance Miss Dior.

raf simons

2012: Arrival of Raf Simmons as the creative director of Dior womenswear.


robert pattinson2013: Robert Pattinson is the new face of the fragrance Dior Homme.


2013: Dior launches Airflash CC Primer and Airy Matte Powder.

peter phillips

2014: Arrival of Peter Phillips as the creative and image director for Dior


dior les parfums book

2014: Rizzoli publishes a lavish coffee table book called “Les Parfums” written by fragrance expert Chandler Burr.


2015: Rihanna is signed as a Dior spokesmodel

dior lip and cheek glow

2015: Dior launches its first cheek and lip tint, Dior Cheek & Lip Glow

spring 2015 Dior2015: Spring pret-a-porter collection arrives in stores.


2015: Pro makeup artist Nina Westbury creates face charts for all the Dior 5-Couleurs Eyeshadow Palettes




  • Julie Prasad
    March 30, 2015 at 1:42 pm


  • Sharon Burt
    March 27, 2015 at 1:11 pm

    Absolutely love Dior!! Every Christmas my husband gives me a large bottle of J’Adore. I look forward to that gift every yr, just love it.
    Now , I’m lovin the lipglow.


  • Sharon Burt
    March 27, 2015 at 1:04 pm

    Absolutely love Dior!! Every Christmas my husband gives me a large bottle of J’adore. I look forward to that gift every yr, just love it.
    Now , I’m lovin the lip glow.


  • stratos vasileiou
    March 27, 2015 at 10:30 am

    she loves “J’Adore”

  • KatM
    March 27, 2015 at 7:52 am

    Love Dior! The Lipglow is lovely!

  • Antonia K
    March 26, 2015 at 6:44 pm

    My favourite Dior Beauty product has to be the Creme de Rose. First of all the packaging is so beautiful, how could you not love it? The product itself is very nourishing on the lips aswell. I also love the miss Dior parfume.

  • luvlylaos
    March 26, 2015 at 4:10 pm

    I don’t own anything Dior but would love to try it.

  • Rebecca Hawkins
    March 26, 2015 at 3:54 pm

    I Love Jadore perfume

  • J Kerr
    March 26, 2015 at 2:46 pm

    Dior Perfume! is the best for me! Love it!

  • anna
    March 26, 2015 at 2:13 pm

    Love, love love Dior

  • @petite_nika
    March 26, 2015 at 1:52 pm

    My favorite is Miss Dior Blooming Bouquet! I don’t have Dior make up products now because they are little pricey for a student budget but what I love about Dior it that though the years they promote women femininity and a special value of a woman.

  • ernesta
    March 26, 2015 at 1:51 pm

    Dior J’adore perfume 🙂

  • Christie MacDougall
    March 26, 2015 at 12:57 pm

    Airflash Matte Touch!

  • Chelsea Whitnall
    March 26, 2015 at 12:56 pm

    My favourite is the Miss Dior perfume!

  • lenaki_papaki
    March 26, 2015 at 11:28 am

    Diorshow mascara!

  • joti
    March 26, 2015 at 11:18 am

    Dior launches Dior Lipglow

  • Pavla Umlaufova
    March 26, 2015 at 11:09 am

    J’Adore is the parfume my mom used to wear when I was a child and it brings back so many memories every time I smell it.

  • Christel Elliott
    March 26, 2015 at 11:02 am

    Dior Perfume!

  • Katie Jenner
    March 26, 2015 at 10:54 am

    I am a massive fan of the Dior Lip Glow, and also Dior eye shadows in general. Their powders are so finely milled and blendable, they are a joy to apply and use. I also love the Rosy Glow blush in ‘Petal’. It gives such an innocent pink flush to the cheeks, it’s always in my makeup bag!

  • Darlene Cochran
    March 26, 2015 at 10:33 am

    Never tried any Dior products

  • SpyGirl
    March 26, 2015 at 9:49 am

    I LOVE the Diorliner Precision Eyeliner in black and Diorshow Buildable Volume Lash-Extension Effect Mascara in Catwalk Black.

  • Danielle
    March 26, 2015 at 7:14 am

    Dior perfume is love.

  • MariaMaria Barbara
    March 26, 2015 at 6:34 am


  • Worldcultured
    March 26, 2015 at 5:57 am

    The last Nude air serum foundation <33

  • Nancy J Montgomery
    March 26, 2015 at 5:49 am

    Love Miss Dior perfume.

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