For the past couple of years, we’ve seen a handful of fragrance brands come up with custom blend boxes – where customers and mix and match scents and notes to create their own blends. Los Angeles-based Memoire Liquide and Canada’s The 7 Virtues Fragrance Company have both launched successful sets. This has been a particularly popular service at select Barney’s stores and Fred Segal. This spring French Couture House Givenchy introduces a new twist on the theme: a scent enhancer. Here’s how it works. You buy the Angel or Demon Le Parfum set that contains a tiny second bottle called the “son accord illicite”. You can wear the popular Angel or Demon scent as you normally would on the pulse points. But for an evening event or date, you add one drop of the accord illicite enhancer. It instantly adds sex appeal and creates a more prominent scent trail. That means when you walk through a crowd or room, your fragrance will be more prominent. It’s a scent trick that chic Parisienne women have known for years. Givenchy calls it “instant seduction”.
This new way of experiencing fragrance is part of Givenchy’s Art of Perfumery, the heritage and knowledge of blending exquisite scents.
On its own, Angel or Demon is an innocent Floriental Woody scent with notes of sambac jasmine, musk and fine leather accord.
But add a drop of the accord which includes a few very highly qualitative raw materials: patchouli, fine leather, white musk and amber, and the scents becomes much sexier. Simply add one drop of the accord over the parfum on one of your pulse points.
Expect to see more of this trend in the coming 12 months. Women and men love to customize their fragrances. This is evident with the success of niche fragrance houses of late. You’ll soon be able to become your own perfumer.
The giveaway: Congrats to Sarah T from Oregon. I drew her name at random from below. She won a set!
813 Comments
Saleha Haroon
June 2, 2015 at 12:12 amThese are just amazing. i must have them soon. wish me luck.
Sarika Lal
June 1, 2015 at 10:58 pmlove the concept …!truly Amezing …!
@Sarvaya
jane jakins
June 1, 2015 at 10:39 pmwould love to try
Sarah Morgan
June 1, 2015 at 9:59 pmI would love to try this. I love Givenchys products, but have never tried a fragrance. This scent sounds amazing. Thank you for the giveaway and for the chance.
Hilda
June 1, 2015 at 9:50 pmWould love to try this concept.
Scott
June 1, 2015 at 9:45 pmWould love to be able to try something like this!
Bridget Patterson
June 1, 2015 at 9:33 pm@phillycouponmom I have never heard of a scent enhancer, but love the concept, and wonder why it hasn’t been thought of sooner.
Jessica Whitehouse
June 1, 2015 at 9:16 pmSounds interesting. Can just a drop or two really make that much difference in the original scent?
Ameirah
June 1, 2015 at 9:04 pmsounds delightful.. very interesting concept. its so creative.. thanks again
IrinaK
June 1, 2015 at 8:58 pmLooks great, I would love to try it! @dannysamie
Gezele MacMillan
June 1, 2015 at 8:45 pmWhat a great concept. Love the idea of making the evening scent more sexy. Would love to try that.
Brenda Penton
June 1, 2015 at 8:34 pmI’ve never heard of a scent enhancer until now, and I think it is pretty neat! @newfiechic
Natalie Crossan
June 1, 2015 at 8:34 pmSounds fab, would love to try x
Marissa Deane
June 1, 2015 at 8:28 pmI think it’s a magnificent concept! We always struggle to keep our perfect scent lasting… This is amazing and I’d sure live to try it! Received a tester of Ange or Demon and it was breathtaking! Thank you for this awesome opportunity and fingers crossed! @MRissax7
Debbie Hinson
June 1, 2015 at 8:02 pmThis is an amazing concept…am very excited to try this @debbiehs
Joanna Venetis
June 1, 2015 at 7:26 pmI adore this fragrange, but haven’t bought it yet.
The enhancer sounds like a splendid idea, what a magnificent gift!
Muriel Michael
June 1, 2015 at 7:05 pmI would love to try this scent enhancer.. from givenchy.. thanks for the chance to win.twitter @thmuriel
Nancy Cavallin
June 1, 2015 at 6:59 pmVery sexy. Would love it Dave.
Gabriela Sanchez
June 1, 2015 at 6:50 pmThe fragrance is something I love to purchase. The desg is unique and beautiful
Dale Rodberg
June 1, 2015 at 6:46 pmI don’t even know what a scent enhancer is, but I sure would love to try it.
@alandale815
KITTY
June 1, 2015 at 6:33 pmSounds interesting. Would love to try it. @kittybravofan
Angela Cash
June 1, 2015 at 6:24 pmI think this is a brilliant concept. I would definitely be interested in trying it.
@angelacash22
Rachel
June 1, 2015 at 6:21 pmIt sounds like an interesting concept! I love innovative ideas that companies try out because it shows that they are continuously thinking outside the box and demonstrating their creativity. I would definitely try it out. My Twitter handle is @thedemiinme.
Maria Finkbeiner
June 1, 2015 at 6:14 pmWhat an absolutely amazing and genius concept! The thought of being able to make the great daytime scent sexier for an evening out, just sounds intriguing and fab-u-lous!! I would love, LOVE to win this! Thank you so much for a chance, and you bet I am crossing my fingers and toes, lol.
@mariaf9
Sohair
June 1, 2015 at 6:12 pmI like it and why wouldn’t I try it twitter name @sohair_m