The Look: A spectrum of cool-tone blue shadows with hints of modern metallics and unexpected applications.
The evolution: Ocean blue was a big trend in summer makeup collections and the look continues for fall in deeper hues. Blue shadow earned a bit of a dowdy stigma in the 80s, but a new generation is embracing the shade in highly pigmented formulas.
Defining feature: Icy blue eyeshadow
The accent: Notice that most makeup artists placed a tiny amount of silver shadow in the inner corners of the eye to give definition and add some brightness. It brings blue to life.
“Not sure if blue shadow is for you? Take a SELFIE with your phone. You’ll see instantly if blue is working for your skintone,” says MAC’s Caitlin Callahan.
Choice blue picks: