Gaultier’s Superheroes: Classique & Le Male Eaux Fraiches editions get supercharged!
French fashion designer Jean-Paul Gaultier is partnering with Superman and Wonder Woman this summer for his annual summer fragrance editions. Classique Eau Fraiche will be fronted by Wonder Woman and Le Male by Superman in limited edition packaging. Here the story behind the launch:
Brand: Jean-Paul Gaultier
Modern twists: Gaultier’s beloved Classique & Le Male scents get reinterpreted for summer with Comic Con-inspired packaging. Le Male is fronted by Superman and Classique by Wonder Woman.
Classique Eau Fraiche: an overdose of ginger with sweet notes of sugar cane juice
Notes: Ginger Overdose, lemon sorbet, sugar cane juice, Tiara flower, orange blossom, jasmine tea, vanilla & musk
Le Male Eau Fraiche: a fragrance inspired by fabric softener sheets
Notes: neroli, aldehydes, mint, fabric softener, sage, sandalwood, tonka bean & vanilla
Cinema tie-in: These limited edition bottles will launch at the same time as the feature film Wonder Woman which is expected to be a summer blockbuster
Retailtainment: Expect to see superhero-themed displays, tester blotters and displays in the fragrance department to bring this launch to life
Jean-Paul Gaultier Classique Eau Fraiche
Jean-Paul Gaultier Le Male Eau Fraiche
Jean-Paul Gaultier fragrances are available in Canada at Hudson’s Bay stores and thebay.com