Gaultier’s Superheroes: Classique & Le Male Eaux Fraiches editions get supercharged!
French fashion designer Jean-Paul Gaultier is partnering with Superman and Wonder Woman this summer for his annual summer fragrance editions. Classique Eau Fraiche will be fronted by Wonder Woman and Le Male by Superman in limited edition packaging. Here the story behind the launch:
Brand: Jean-Paul Gaultier
City: Paris
Modern twists: Gaultier’s beloved Classique & Le Male scents get reinterpreted for summer with Comic Con-inspired packaging. Le Male is fronted by Superman and Classique by Wonder Woman.
Classique Eau Fraiche: an overdose of ginger with sweet notes of sugar cane juice
Notes: Ginger Overdose, lemon sorbet, sugar cane juice, Tiara flower, orange blossom, jasmine tea, vanilla & musk
Le Male Eau Fraiche: a fragrance inspired by fabric softener sheets
Notes: neroli, aldehydes, mint, fabric softener, sage, sandalwood, tonka bean & vanilla
Cinema tie-in: These limited edition bottles will launch at the same time as the feature film Wonder Woman which is expected to be a summer blockbuster
Retailtainment: Expect to see superhero-themed displays, tester blotters and displays in the fragrance department to bring this launch to life
Jean-Paul Gaultier Classique Eau Fraiche
Jean-Paul Gaultier Le Male Eau Fraiche
Jean-Paul Gaultier fragrances are available in Canada at Hudson’s Bay stores and thebay.com
14 Comments
AdeleAWright
June 17, 2017 at 6:24 pmTheses are so graphic and artistic I am inspired just looking at them!
Lynne B
June 2, 2017 at 4:45 pmI want to get it just for the packaging!
karen
June 2, 2017 at 5:43 amlove it
susan byrne
June 1, 2017 at 10:26 pmThese bottles are really cool!! They would look great on my Vanity.
@slgillam73
Kiki Veliki
June 1, 2017 at 1:45 amHa ha……very beautiful!!!!!@kiki_vel
Julie-Lynne McCann
May 31, 2017 at 11:56 pmThese are totally collectable & amazing!!! Great package so much fun!!!
@ForeverAngel26
denise
May 31, 2017 at 11:19 pmgorgeous packaging
@momof3boysj
Melanie Archer
May 31, 2017 at 9:12 pmLove the packaging – will have to look into this for my daughter’s Sweet 16th – she is a wonder woman!! Thanks for the preview Dave x
Sandra Fusato
May 31, 2017 at 6:27 pmOmg this is going to be so awesome!!
Mary Shean
May 31, 2017 at 12:57 pmLove wonderwoman
@maryjeannyc
Cynthia Chambers
May 31, 2017 at 11:50 amGreat summer scents!
Rhonda Lushington
May 31, 2017 at 11:29 amLove these designs????
@RLushington
Diane J
May 31, 2017 at 9:57 amI have got to get these
Linda L
May 31, 2017 at 9:26 amLove JPGaultier and who doesn’t love Superman and Wonder Woman!!!
Great idea! @linlett60