Gaultier’s Superheroes: Classique & Le Male Eaux Fraiches editions get supercharged!
French fashion designer Jean-Paul Gaultier is partnering with Superman and Wonder Woman this summer for his annual summer fragrance editions. Classique Eau Fraiche will be fronted by Wonder Woman and Le Male by Superman in limited edition packaging. Here the story behind the launch:
Brand: Jean-Paul Gaultier
Modern twists: Gaultier’s beloved Classique & Le Male scents get reinterpreted for summer with Comic Con-inspired packaging. Le Male is fronted by Superman and Classique by Wonder Woman.
Classique Eau Fraiche: an overdose of ginger with sweet notes of sugar cane juice
Notes: Ginger Overdose, lemon sorbet, sugar cane juice, Tiara flower, orange blossom, jasmine tea, vanilla & musk
Le Male Eau Fraiche: a fragrance inspired by fabric softener sheets
Notes: neroli, aldehydes, mint, fabric softener, sage, sandalwood, tonka bean & vanilla
Cinema tie-in: These limited edition bottles will launch at the same time as the feature film Wonder Woman which is expected to be a summer blockbuster
Retailtainment: Expect to see superhero-themed displays, tester blotters and displays in the fragrance department to bring this launch to life
Jean-Paul Gaultier Classique Eau Fraiche
Jean-Paul Gaultier Le Male Eau Fraiche
Jean-Paul Gaultier fragrances are available in Canada at Hudson’s Bay stores and thebay.com
AdeleAWrightJune 17, 2017 at 6:24 pm
Theses are so graphic and artistic I am inspired just looking at them!
Lynne BJune 2, 2017 at 4:45 pm
I want to get it just for the packaging!
karenJune 2, 2017 at 5:43 am
susan byrneJune 1, 2017 at 10:26 pm
These bottles are really cool!! They would look great on my Vanity.
Kiki VelikiJune 1, 2017 at 1:45 am
Ha ha……very beautiful!!!!!@kiki_vel
Julie-Lynne McCannMay 31, 2017 at 11:56 pm
These are totally collectable & amazing!!! Great package so much fun!!!
deniseMay 31, 2017 at 11:19 pm
Melanie ArcherMay 31, 2017 at 9:12 pm
Love the packaging – will have to look into this for my daughter’s Sweet 16th – she is a wonder woman!! Thanks for the preview Dave x
Sandra FusatoMay 31, 2017 at 6:27 pm
Omg this is going to be so awesome!!
Mary SheanMay 31, 2017 at 12:57 pm
Cynthia ChambersMay 31, 2017 at 11:50 am
Great summer scents!
Rhonda LushingtonMay 31, 2017 at 11:29 am
Love these designs????
Diane JMay 31, 2017 at 9:57 am
I have got to get these
Linda LMay 31, 2017 at 9:26 am
Love JPGaultier and who doesn’t love Superman and Wonder Woman!!!
Great idea! @linlett60