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FEED & Clarins’ Gift with Purpose

One of beauty’s most heartwarming campaigns arrives on counters this month. It’s an ongoing collaboration between Lauren Bush-Lauren’s FEED charity and French skincare brand Clarins. It’s a new twist on the beauty staple called “Gift With Purchase”. For decades cosmetic companies have offered a pouch filled with sample with a minimum product purchase. But Christian Courtin-Clarins, President of the Supervisory Board at Clarins, spotted a new way of approaching the program. Why not team up with a charity and offer meals for children in third world countries with the pouch? This could actually save lives. And it has.

Clarins Feed programSince 2011, FEED & Clarins have provided more than 10 million meals to needy school children. Each FEED cosmetics bag equals ten lunchtime meals for children. This gives them the energy and stamina to be able to learn at school. The campaign has now expanded to more than 30 countries and has been an overwhelming success.

“Seeing a child’s face light up is the best reason to continue our work and strive to do more.” – Christian Courtin-Clarins

FEEDHere’s how the program works. Visit a participating Clarins counter and purchase two Clarins products. You will automatically be given a FEED10 bag containing a handful of Clarins trial sized products (while supplies last). Clarins will then donate 10 meals to needy school children in underdeveloped countries via the World Food Programme (WFP). In Canada, you can visit the Clarins counter at Hudson’s Bay stores)

lauren bush laurenI had the pleasure of meeting FEED founder Lauren Bush-Lauren a year-and-a-half ago in New York City at a special Clarins gala dinner. She was very pregnant but she was determined to attend the event. For someone so privileged, she had no airs or attitude at all. She was humble and gracious and passionate about the cause. You could tell that this charity work was incredibly important to her.

feed After witnessing the effects of hunger firsthand when traveling as a United Nations World Food Programme (WFP) honorary spokesperson, Lauren founded FEED with the goal of creating good products that could help feed the world. She dreamt up the idea of designing a tote made of white cotton jute that when purchased could provide food for one child for a year.

lauren bush lauren and dave lackie“A school meal can be a child’s only meal of the day so it is absolutely vital. And often it is the reason families send their children to school. We’ve found that this program greatly increases the number of children attending school, especially girls, and really works to break the cycle of poverty through education in addition to providing essential nutrition,” she says.

FeedTo date, FEED has been able to provide over 94 million meals globally through the WFP and Feeding America. FEED has also supported nutrition programs around the world carried out by Unicef.


  • Reply
    Gonny Aarts
    December 6, 2016 at 10:07 am

    So Special!
    F E E D

  • Reply
    Usha Ramadhar
    December 4, 2016 at 9:05 pm

    Amazing cause .A concept to follow . Thx

  • Reply
    Regina cocco
    December 4, 2016 at 7:41 pm

    Beautiful to read about this great cause!
    Realy amazing!

  • Reply
    Beth L
    December 1, 2016 at 6:05 am

    Wow this is truely amazing….

  • Reply
    Dawn Sutherland
    November 30, 2016 at 7:37 pm

    What a wonderful program ❤

  • Reply
    Cynthia Chambers
    November 30, 2016 at 3:36 pm

    Great cause!

  • Reply
    November 30, 2016 at 3:08 pm

    I love it. Great cause and great products. In going thos weekend to find my bag.????

  • Reply
    Rhonda Lushington
    November 30, 2016 at 1:34 pm

    Such a great cause ????

  • Reply
    November 30, 2016 at 1:20 pm

    beautiful gift for a wonderful cause


  • Reply
    rozeena karim
    November 30, 2016 at 1:11 pm

    Thanks Clarins for been beautiful and kind to these wonderful kids ????????

  • Reply
    November 30, 2016 at 12:42 pm

    Great way to warm your heart while treating yourself and others. Beautiful ????????‼️

  • Reply
    November 30, 2016 at 9:51 am

    I love this thank you Clarins and Dave for sharing this. ❤

  • Reply
    November 30, 2016 at 7:51 am

    What a lovely thing to do.

  • Reply
    Sara Santos
    November 30, 2016 at 7:49 am

    All superBrands should do things like that, i love clarins and i like to use a brand that supported programs like that <3

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