Dior’s new serums

The French beauty brand unveils its biggest skincare launch of the season: a preventative regime packed with natural ingredients.

The cornerstone of the collection is a new Capture Total Age Delay Cream that has a very high percentage of natural ingredients. Next, you add a targeted serum based on your skin’s needs.  Here is an overview of the lineup:

Brand: Dior

City: Paris

Launch: Capture Total Age Delay Cream

Approach: preventative skincare that works to boost skin’s resistance to the signs of skin aging with a high percentage of natural ingredients. This mega-antioxidant cream contains iris extract to boost glyoxalase activity

The science: Gyloxalase is the natural antioxidant system of the skin. Glyoxalase activity decreases with age leading to enhanced signs of aging from underneath the skin.

Motto: “tomorrow is too late”

The cure: Each of the targeted treatment serums are meant to be used for one month to reduce the signs of aging or irritation.

The model: Cara Delevingne

Dior Age Delay Cream, 50 ml, $120

Capture Youth Serums: Five expert serums for targeted treatment

Mix & match: add a drop to your Capture Total Age Delay Cream or mix and match the serums.

 

Plump Filler, 30 ml, $120 contains high quality hyaluronic acid to tackle dryness

The science: helps boost the production of demal fibers responsibility for skin density. This serum contains 87% natural-origin ingredients

 

Glow Booster, 30 ml, $120 contains AHA and Vitamin C to reduce dullness

Murunga plum (used in this product) boasts 100x the concentration of Vitamin C found in an orange

 

Matte Maximizer, 30 ml, $120 contains lactic acid to mattify and reduce overly oily skin

Lactic acid from sugar cane helps regulate sebum production and softens skin

 

Lift Sculptor, 30 ml, $120 contains polyphenols to boost skin firmness

Black, white and green teas work to boost elastin production by up to 40%. This serum boasts 92% natural-origin ingredients

Redness Soother, 30 ml, $120 contains peptides to reduce redness in the complexion

Peptides from cotton are the star ingredient in this product. They help reduce pro-inflammatory proteins by 35%.

 

Dior Capture Youth is available in Canada at select Hudson’s Bay stores and thebay.com in early January 2018.