Dior’s New Addict Lipstick (Atifa H won them)

Dior’s New Addict Lipstick (win them) French fashion house Dior has completely reinvented its Dior Addict lipstick collection with a brand new gel core formula that promises to pamper and nourish lips while offering high-fashion shades. There are a eye-popping 44 trend-setting shades to choose from including four “It Shades.” “Be Dior” is an audacious raspberry inspired by the emblematic rose of the House of Dior, “Wonderful” is a fresh baby pink created in tribute to Monsieur Dior’s declaration that pink is the shade that can be worn “at any hour”, “Smile” is a versatile pinky nude that creates an illuminating, natural effect on the lips and “Tribale” is a pearly coral reminiscent of Monsieur Dior’s classic pearl accents.

I like to describe this as a hybrid lipstick that delivers the intense colour and long-lasting top coat in one with the nourishing properties of a balm. The core of each lipstick contains a Hydra-Gel Topcoat and a Triple Oil Complex to help plump lips and pamper them.

Actress Jennifer Lawrence makes her Dior beauty debut as the face of this new collection. The flirtatious image illustrates the youthful feel of the new generation of Dior Addict lipstick.

“Ultimately, it’s confidence that makes someone sexy and beautiful,” she says. “I think there is something very true to when you feel amazing, it really does show.” She says she swears by Dior Addict lip gloss. “They have this pink one, Dior Addict Baby Rose, it’s just great because it’s quick and easy to apply and in the spirit of ‘no, I don’t care, but don’t I look amazing?’ There’s a small thrill that goes along with pulling out something that’s pretty or has a famous, historic, glamorous Dior on it.”

The giveaway: I gave away an exclusive Dior Addict Press Set. You can’t buy this anywhere.  I asked readers to tell me their thoughts on this new lipstick formula and design. I drew one winning name at random on September 26^th from all those who commented below. Congrats to Atifa!