This month, Dior launches its first gel-effect couture nail polishes, 21 shades that promise salon-worthy finish. The French luxury brand describes the nail vernis collection as having edgy colours, extreme shine and ultimate wear. The tagline is gel-effect shine and wear.
In April, 1962, A gracious, perfectly manicured hand with red-lacquered nails triumphantly holds up a fabulously fashionable nail polish bottle. This advertisement illustrated by Rene Gruau announces the first Dior nail lacquer, the first launched by a Couture House. Fifty-two years later and the brand has leveraged laminated glass technology with a techno-polymer to transform each of lacquer into a film as smooth and shiny as glass. Organic silicon within the formula strengthens nail surface and the adhesive properties of the Tecnho-Polymer fuse the lacquer to the nail for long wear. Better yet, 80% of the ingredients are of natural origin free of phthalates, toluene, formaldehyde and synthetic camphour.
Arguably, the “It” shade of the collection is called “Bonheur”, a shocking pink that evokes the Haute Couture dresses designed by Raf Simons.for the spring/summer runway show. “Every woman should have something pink in her wardrobe. It is the colour of happiness and femininity,” Christian Dior liked to say. Dior Vernis retails for $26.