Featured News News

J’adore Touche de Parfum

J’adore Touche de Parfum giveaway. Calling all fragrance enthusiasts! I’ve discovered a truly must-have item for your holiday wish list. Francois Demachy, Dior’s Perfumer-Creator has dreamt up a product that will bring new life to your entire fragrance collection. It’s a “dry oil” enhancer that can be paired with any J’adore fragrance or any floral fragrance you love. You add a drop of the liquid silk on your skin then spray a fragrance on top. What happens is this new J’adore Touche amplifies and enhances the floral notes in the fragrance. It instantly doubles the scents you won.

j'adore touche de parfum

“Everything about it is a first, from the application technique to the texture, not to mention the state-of-the-art bottle,” says the press file. “J’adore Touche de Parfum invites you to create your own personal olfactory mood.” Wear it on its own or layer with any fragrance.


Francois created what he calls a “supple” composition. This unique fragrance formula contains notes of Indian Jasmin Sambac, Turkish Damask Rose, Indian Tuberose, Lily of the Valley accord, white flowers, Sri Lankan Sandalwood, ambrette and light musk. Floral absolutes are heightened by the “dry oil” texture that brings their aromas into full bloom. The texture itself develops differently on each person’s skin. It releases unique, bespoke notes. Like a signature.

j'adore touche de parfum

Most exciting is the Touche de Parfum bottle. A capillary system exclusive to the Dior Maison de Parfums allows for a brand new way to apply fragrance. Twist the bead of the amphora bottle and watch how one drop of the scent is captured in the applicator. It is only released when the transparent applicator is applied to the skin. Fine and lightweight, the silky texture is absorbed with astonishing speed. It retails for $112 at select Hudson’s Bay stores.

Charlize Theron

Actress Charlize Theron stars in the ad campaign.


The giveaway: I gave away a J’Adore Touche de Parfum to one lucky reader. I asked readers to tell me in a blog post comment below if they’ve ever worn a Dior fragrance and if so, which one. I drew the name Shannon McCarthy at random from all those who commented below. Congrats Shannon! 

j'adore touche de parfum


  • Reply
    Priy Chendk
    December 15, 2015 at 3:37 am

    I have tried Dior Cherie

  • Reply
    December 9, 2015 at 12:50 pm

    I adore Dior fragrances but have not yet tried this one.

  • Reply
    tuğçe caner
    December 9, 2015 at 9:57 am

    I have not tried Dior before

  • Reply
    Mary A
    December 7, 2015 at 12:07 pm

    I have not tried Dior before

  • Reply
    Lubka K.
    December 2, 2015 at 7:42 am

    I have tried a lot of Dior fragrances in perfume shops then I ve decided to buy at least one 🙂 So I bought Dior Addict and Hypnotic Poison Eau Sensuelle. But I would like to try this one too. @mejlik

  • Reply
    December 1, 2015 at 12:59 pm

    I have not tried Dior before

1 46 47 48

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.