Your Guide to Scent Concentrations Shopping for fragrances can be confusing when it comes to concentrations. Terms such as “eau de toilette”, “eau de cologne” and “parfum” are often listed online…
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How We Smell How does our sense of smell work? Most of us don’t give much thought to how our sense of smell works. We simply inhale, take a deep breath…
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December is the most mportant month of the year for fragrance and beauty brands. (It can make or break a brand.) So far, fragrance sales up 7% year-over-year. Cosmetics and skincare…
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Wonderful news! It’s Sephora Savings Event time now through November 10th, and I am celebrating with a very special blog giveaway containing a collection of my Clinique favourites available at sephora.com…
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Clinique Happy Fragrance at Shoppers Blockbuster Giveaway Happy World Smile Day! I’m celebrating with a blockbuster giveaway of one of the most joyful fragrances in the world: Clinique Happy Perfume Spray. …
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If you’ve walked into a drugstore or beauty retailer lately, you would have immediately noticed that the fragrances and perfumes are now locked behind glass cabinets. Even the testers are in…
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The fall 2025 beauty season has kicked off in retail stores and online ecomm sites. Both fragrance houses and skincare brands save their biggest launches of the year for August and…
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The men’s grooming category is an almost $4 billion business annually in Canada, one that is showing robust steady growth year-over-year. This remarkable figures includes shaving, haircare, fragrance and skincare products…