Brunello Cucinelli Incanti Poetici Fragrance Collection
Italian fashion designer Brunello Cucinelli is unlike any designer I’ve interviewed throughout my career. I’ve interviewed him twice and he’s much more interested in discussion Greek philosophers than fashion, explaining in detail which writers, thinkers and academics that inspire him most. It’s almost like he’s reincarnated from a lifetime as a Greek philosopher. He’s charming, kind and intelligent.
So it’s no surprise that he’d craft one of the most philosophical and thought-provoking fragrance collections of recent memory. He’s chosen six poems throughout history that inspire him, words that speak to his soul and make him dream. And he’s translated them into scent.
“From the evocative power of words comes Incanti Poetici, a collection of six perfumes that transform refined notes into invisible versus. Each fragrance tells an emotional journey, an ode to beauty transformed into pure olfactory poetry,” says the brand. “Let yourself be inspired by the deep emotions of a poem for the senses.”
Fragrance Name: Brunello Cucinelli Poet Collection: Vie Eteree
Brand: Brunello Cucinelli
Fragrance Description: Brunello Cucinelli Vie Eteree is an aromatic-woody fragrance for her or him composed by perfumer Benoist Lapouza. He opens the scent with an explosion of freshness: Italian bergamot, citron and basil. This is perfectly balanced with cardamom and Virginia cedar.
Scent Style: an aromatic-woody scent for her or him
Ingredients: citron, Italian bergamot, cardamom, Virginia cedar, basil
Scent Fact: The Incanti Poetici Collection presents six fine artistic perfumes created by some of the most distinguished noses in international perfumery. This scent was inspired by the poem “L’Infinito” by Giacomo Leopardi.
Fragrance Name: Brunello Cucinelli Poet Collection: Soffio Zenit
Brand: Brunello Cucinelli
Fragrance Description: Brunello Cucinelli Soffio Zenit is an aromatic-fruity fragrance for him or her created by perfumer Florian Gallo that evokes a Mediterranean summer thanks to fig, rosemary and lavender notes. A leathery sweetness of labdanum absolute adds body to the scent.
Scent Style: an aromatic-fruity scent for her or him
Ingredients: fig, rosemary, lavender, labdanum
Scent Fact: Brunello Cucinelli is one of Italy’s most famous cashmere fashion designers. His understated luxury is beloved throughout the globe. This fragrance was inspired by the poem “Un Desiderio” by Giannina Milli.
Fragrance Name: Brunello Cucinelli Poet Collection: Sogno Notturno
Brand: Brunello Cucinelli
Fragrance Description: Brunello Cucinelli Sogno Notturno is a modern woody fragrance for him or her created by famed perfumer Quentin Bisch who wraps the scent around a creamy, musky sensuality of sandalwood. What makes it pop is a dash of cumin that invigorates the parfum. The floral delicacy of osmanthus adds a vintage modernity while the distinctive balsamic aroma of vetiver enriches the olfactory experience.
Scent Style: a modern woody fragrance for him or her
Ingredients: sandalwood, osmanthus flower, cumin, vetiver
Scent Fact: This collection of fine artistic fragrances is inspired by the echo of timeless poetic verses. Sogno Notturno was inspired by the poem “Sotto le Stelle” by Vittoria Aganoor Pompilj.
Fragrance Name: Brunello Cucinelli Poet Collection: Brezza Gentile
Brand: Brunello Cucinelli
Fragrance Description: Brunello Cucinelli Brezza Gentile is a chypre fragrance for her or him created by perfumer Daphné Bugey. She skillfully layers notes of bitter orange, patchouli and ambroxan. She took inspiration from the Philosopher’s Garden in Solomeo, Italy, a secret garden of peace, beauty and harmony.
Scent Style: a chypre fragrance for her or him
Ingredients: bitter orange, patchouli, ambroxan
Scent Fact: This fragrance was inspired by the poem “L’aura serena che fra Verdi fronde” by Francis Petrarch.
Fragrance Name: Brunello Cucinelli Poet Collection: Ombra Lirica
Brand: Brunello Cucinelli
Fragrance Description: Brunello Cucinelli Ombra Lirica is an amber-woody fragrance for him or her created by master perfumer Alberto Morillas. He says he wanted to evoke the sensation of wearing a garment of fine materials. And to do this, he chose to blend notes of cedar wood, guaiac wood, oud and volcain olibanum.
Scent Style: an amber-woody fragrance for him or her
Ingredients: guaiac wood, olibanum, oud, cedar
Scent Fact: This luxe fragrance was inspired by the poem “A Zacinto” by Ugo Foscolo. There is an air of mystery to this scent thanks to the smoky echoes of the oud wood.
Fragrance Name: Brunello Cucinelli Poet Collection: Vento Ardente
Brand: Brunello Cucinelli
Fragrance Description: Brunello Cucinelli Ombra Vento Ardente is an floral-spicy-woody fragrance for him or her created by perfumer Jordi Fernandez. The fragrance blends rich, warm notes, hints of rare saffron and floral notes of Turkish Rose. The woody depths of cypriol are rooted in a leather accord and offer a sophisticated character.
Scent Style: a woody-floral-spicy fragrance for him or her
Ingredients: Saffron, Turkish Rose, cypriol, leather accord, marigold, cinnamon, osmanthus, dry amber, patchouli, amyris
Scent Fact: This luxe fragrance was inspired by the poem “Il Maggio” by Alessandro Manzoni.
Brunello Cucinello’s Incanti Poetici Fragrance Collection is available in Canada at Holt Renfrew and holtrenfrew.com
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