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Beauty Ad Lipsticks

If you flip through a vintage Vogue or Harper’s Bazaar from the 1940s or 50s, almost every beauty ad lists the shade and style of lipstick that the model is wearing in the ad. From Elizabeth Arden to Helena Rubenstein, beauty moguls knew that readers wanted to recreate the beauty looks they see in magazines. And the first item they are likely to purchase is a new lipstick colour. For that reason, I’ve picked some of my favourite beauty ad visuals and researched the lipstick shades featured on the models or celebrities. Quite often, makeup artists on photo sets will tweak colours to get the perfect effect for the camera. This can include layering the lipstick over another base shade to make the colour ‘pop’. They will also add a touch of clear gloss in the middle of the lower lip to add dimension.

burberry fall 2016 beauty lookIf you’ve studied the Burberry runway fashion shows over the past couple of seasons, you’ll know that Christopher Bailey likes three shades of lip on his models: Military Red (a bright blue-red), Oxblood (a deep aubergine) and nude. For his beauty and fashion ads this Autumn, he’s opted for nude.

burberry kisses lipstick in nude beige

Burberry Kisses in Nude Beige


cara delevingne in YSL fall 2016 beauty ad campaign

YSL’s Creative Director of Makeup Lloyd Simmonds isn’t afraid to push the envelope when it comes to lip colour. He’s helped make the French beauty brand cutting-edge and modern. And he balances the dramatic eye makeup with a bold matte lip. Cara is wearing YSL Rouge Pur Couture The Mats lipstick in Orange Seventies.

YSL Rouge Pur Couture lipstick in Orange Seventies

YSL Rouge Pur Couture The Mats in Orange Seventies

natalie portman dior rouge dior adNatalie Portman stars in the latest RougeDior lipstick campaign. She’s wearing “Red Smile” in this ad. It’s a change from her previous Dior beauty ads where she has worn Dior’s iconic 999 red shade.

RougeDior lipstick in Red Smile

Rouge Dior lipstick in Red Smile

lancome Shine Lover adThere is something wonderful about Lupita’s smile in this Lancome ad for Shine Lover Radiant Lipstick. She literally radiates from within. In this ad, she wears the shade Electrisante.

lancome shine lover lipstick in Elecrisante

Lancome Shine Lover lipstick in Electrisante

MAC Viva Glam with Arianna Grande

MAC’s Viva Glam campaign remains one of my very favourite – in part because 100% of the selling price goes to the MAC AIDS Fund. Pop star Ariana Grande returns this month with a new lipstick shade in support of the charity. It’s a matte orchid pink.

MAC Viva Glam Ariana Grande 2

MAC Viva Glam Ariana Grande 2 lipstick

Kendall Jenner in Estee Lauder Ad for Lip Potion in Lethal RedIt’s no surprise that Kendall Jenner has made Estee Lauder’s Lip Potion in Lethal Red a bestseller. The model and social media phenomenon wears this deep blue red beautifully.

estee lauder lip potion in Lethal RedEstee Lauder Lip Potion in Lethal Red.

Clarins autumn 2016 makeup lookAnd Clarins is putting the focus on the eyes this season with the launch of a new mascara and trio of eyeshadow palettes. In order to keep the focus on the eyes, Eric Antoniotti has wisely played down the lip shade with this soft nude. It’s Joli Rouge in Ivory Pink.

clarins joli rouge in ivory pink

Clarins, Estee Lauder, MAC Cosmetics, YSL, Dior and Burberry Beauty are available in Canada at select Hudson’s Bay stores and thebay.com


  • Reply
    Barbara Chase
    September 26, 2016 at 12:12 pm

    WOW!!! Thanks for sharing! ????❤????????

  • Reply
    Liz Howard
    September 25, 2016 at 9:39 pm

    Such amazing colours…i love them all!!!

  • Reply
    Cat Forsley
    September 25, 2016 at 6:37 pm

    My favourite article …… i think xo

  • Reply
    Athina Vertseti
    September 25, 2016 at 2:16 pm

    I love the MAC Viva Glam Ariana Grande 2 lipstick @Athina Vertseti

  • Reply
    Adele Wright
    September 25, 2016 at 1:54 pm

    Love Love Love them all! Lipstick is my favourite product forever and ever!@AdeleAWright

  • Reply
    September 25, 2016 at 1:50 pm

    I have one Red lipstick… and that happens to be Estee Lauders’ Lethal Red

  • Reply
    September 25, 2016 at 12:35 pm

    My favourite is the MAC matte orchid pink. Super cute

  • Reply
    Diane K.
    September 22, 2016 at 8:33 pm

    I love the Burberry Kisses in Nude Beige


  • Reply
    September 22, 2016 at 1:14 pm

    beautiful colors!


  • Reply
    Evangelia Zachariadou
    September 22, 2016 at 2:36 am

    Wonderful colors! Love them! Thanks for sharing Dave!

  • Reply
    Melanie E
    September 21, 2016 at 8:25 pm

    Lovely lip colours for the fall, Dave! Thanks for the interesting post! @MaraMel

  • Reply
    konstantina Liantzi
    September 21, 2016 at 4:07 pm

    Rouge Dior lipstick in Red Smile. Adorable !!!!!

  • Reply
    Cynthia Chambers
    September 21, 2016 at 3:34 pm

    They are all so wonderful, but that Lethal Red is Wow!

  • Reply
    Salima A.
    September 21, 2016 at 1:11 pm

    my favourite one is the Estée Lauder Lip in Lethal Red. Thank you for posting Dave

  • Reply
    September 21, 2016 at 10:38 am

    Beautiful colours.. Thanks for sharing Dave

  • Reply
    September Dee
    September 21, 2016 at 10:12 am

    Thanks for sharing this info with us. Now we know!! Stunning colours. When shopping The Bay cosmetic counters I always feel like a need a shopping cart!

  • Reply
    Linda L
    September 21, 2016 at 9:49 am

    Hudson’s Bay has only the finest in cosmetics. Love those lipstick colours! @linlett60

  • Reply
    September 21, 2016 at 8:31 am

    Route Dior ????

  • Reply
    September 21, 2016 at 7:54 am

    Great post!!! I really like the Burberry Kisses in Nude Beige and Clarins soft nude shade! All 7 models/celebs look flawless!

  • Reply
    September 21, 2016 at 7:24 am

    Love all the shades, so many wonderful varieties to choose from! I love having glossy lips so I cannot wait to try Lancome Shine Lover lipstick.

  • Reply
    Meenal Rathore
    September 21, 2016 at 7:10 am

    Lovely colours … Love them .. @Meenal_Rathore

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