Italian fashion house Prada is taking the art of fragrance packaging to a new level this month with the debut of Atelier Prada. Miuccia Prada has reimagined her signature L’Homme and La Femme fragrance bottles and has designed cuffs that wrap around the bottle giving them a fashionable twist.
Prada Spring 2018
She’s designed a trio of Prada prints that customize the women’s white La Femme bottle – each taken from the Prada runway in Milan. The cuffs have a 1950s inspiration that are instantly identifiable as Prada. The company was established in 1913 by Mario Prada and his brother Martino as a leather goods shop. Miuccia, the granddaughter, joined the company in 1970 eventually taking over from her mother in 1978. Her first creations were waterproof backpacks out of Pocone. She’s since incorporated her unique artistic eye and vision to ready-to-wear, accessories and fragrance and built a global empire with husband Patrizio Bertelli.
The men’s cuffs come in three graphic patterns that illustrate different plays on black and navy. These are the same style of prints that appear on Prada men’s sport shirts and jackets.
The Atelier Prada program is available in Canada at select Hudson’s Bay flagship stores that contain Prada fragrance shop-in-shops while quantities last. The cuff is free with any purchase of L’Homme or La Femme 100 ml (which also includes the Intense and L’Eau versions).
Prada fragrances are available in Canada at select Hudson’s Bay stores and thebay.com