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Armani’s Face Fabric returns

Armani’s Face Fabric reimagined

armani face fabric models

To try ‘Face Fabric’ is to try on the perfect jeans: a signature fit, a ‘second skin effect’ and a beautiful extra matte finish with the perfect coverage

Brand: Giorgio Armani Beauty

City: Milan

Launch: 10 years after its creation, the Italian fashion designer revisits the lightweight foundation with an even better formula

Armani Face FabricThe approach: Face Fabric is formulated like a stretch fabric that molds comfortably to skin creating an imperceptible veil that blurs away flaws in a flash

armani face fabric modelThe technology: ‘Softlash Oil’ science provides glide-on application before evaporating to leave only lasting but comfortable coverage. Credit the 3D elastic ‘MicroFil Texturizer’ technology for bringing a supple, stretching polymer that slim-fits the facial contours, sculpting them to matte perfection. Translucent mineral iron and titanium oxide pigments melt onto the skin instantly fusing with the surface.

Shade range: choose from 12 shades from fair to deep ebony

armani face fabric modelsEasy application: What is interesting about this formula is that it is designed to be easy to blend and build for just the right amount of coverage

armani face fabricThe quote: “Face Fabric has a dedicated cult following, so many celebrities I have worked with love it and have it in their own personal cosmetic bags. It’s easy to understand why. It’s fantastic blurring properties, natural matte finish, and fool-proof application, make it a great everyday base, which doesn’t need a professional makeup artist to apply.” – Linda Cantello, Giorgio Armani International Makeup Artist

Giorgio Armani Face Fabric, $60

armani face fabricGiorgio Armani Beauty is available in Canada at select Hudson’s Bay stores and thebay.com


  • Reply
    March 11, 2018 at 5:03 pm

    Gotta check this formula out for myself!

  • Reply
    sba loan service medfordmedford massachusetts
    March 11, 2018 at 3:07 am

    Thank you for the good writeup. It in fact was a amusement account it.
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  • Reply
    Anna Roszak-Robinson
    March 9, 2018 at 10:02 am

    Wow! this sounds amazing.

  • Reply
    Linda L
    March 8, 2018 at 10:44 am

    Wow! The technology behind Armani’s Face Fabric is so interesting! Gotta try it! @linlett60

    • Reply
      Holly Hannaford
      March 8, 2018 at 11:02 am

      WOW!!! I just love the idea of This! I would absolutely love to try this!!!????

  • Reply
    Cynthia Chambers
    March 7, 2018 at 8:03 pm

    Love the name!

  • Reply
    Melanie E
    March 7, 2018 at 7:03 pm

    Interesting new product! Thanks for the info, Dave! @MaraMel

  • Reply
    Emily Mitton
    March 7, 2018 at 5:22 pm

    This sounds heavenly! So innovative

  • Reply
    March 7, 2018 at 5:02 pm

    love the science behind it


  • Reply
    Wanda Farmer
    March 7, 2018 at 8:42 am

    I would gladly be a guinea pig. I have hard to match light skin and would adore a chance to play.

  • Reply
    March 7, 2018 at 8:39 am

    The name is different “Face Fabric ” and sounds like it will be a great formula.

  • Reply
    Mariola daher
    March 7, 2018 at 8:04 am

    I don’t wear foundation on a daily basis , but like to have a limitless bit of extra coverage for an evening out , nothing too heavy, will definitely look I into finding this at the beauty counter to see how the texture feels

  • Reply
    March 7, 2018 at 7:53 am

    I have a friend who has never worn makeup, because she doesn’t really need it. However, she’s now turning 70 and a light foundation would enhance her skin tone. This sounds like the kind of makeup that would work well for her… and for me too. I currently use Lancome’s Ultra 24H, but they slightly changed the formula. They removed a few ingredients to (I believe) make it more matte, and I can certainly tell the difference. It doesn’t spread as well or look as good on my skin like it did a few years back. I have oily skin, but I don’t like my makeup to be too matte. Too much matte can look cakey. I also don’t wear mineral makeups. They can also look cakey. I think a tiny bit of sheen (oil) makes my skin look healthier, more glowing. It also reflects the light and hides my imperfections better, so I don’t have to use as much concealer. In any case, I would really like to try this makeup, as I am always open for something better.

  • Reply
    March 7, 2018 at 7:17 am

    Oh this sounds quite a nice new product! I will look at for it at the department store next time

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