Angel marks 25th anniversary
One of the most identifiable and iconic perfumes of modern times is celebrating its 25th anniversary. And few fragrances have such a loyal following as those who love Thierry Mugler’s Angel scent. What’s surprising about the perfume is that it wasn’t hugely successful to start. It was so different that consumers were a bit wary to start. But Christian Courtin-Clarins believed in the formula and was willing to give it time to find an audience. That was one of the most brilliant business decisions. A year after the launch, sales started to soar. And Angel remains one of the most popular luxury scents in the world to this day. Here’s the story of Angel:
Iconic scent: Angel
Milestone: 25th anniversary
Scent style: warm Oriental gourmand for her
Notes: melon, coconut, mandarin orange, cassis, jasmine, cotton candy, honey, apricot, blackberry, plum, orchid, peach, jasmine, lily of the valley, red berries, rose, tonka bean, vanilla, patchouli, chocolate, amber, musk, caramel
10 years: fashion designer Thierry Mugler spent a full decade working on this fragrance before launching it.
The quote: “I always wanted to create a fragrance that struck a chord with everyone, something close to tenderness and childhood memories. I wanted to have an extremely sensual contact with this fragrance, so that the person one loves smells good enough to eat.” – Thierry Mugler
vintage Mugler Angel ad
A sweet first: Never before had a perfume been created that evoked the sweet flavours of childhood treats. It was a cross between confectionary and perfumery.
600 trials: Perfumer Olivier Cresp conducted over 600 trials before creating the scent we know today.
Star-shaped bottle: It took Brosse Master Glassmakers two years to perfect the bottle design. They had to create an innovative new rotating mold to manufacture the star-shaped flacon.
The muse: “She is Angel,” proclaimed Mugler in 1995 when he spotted model Jerry Hall who would star in the global ad campaign for the perfume. In 2014, Hall’s daughter Georgia May Jagger, followed in her footsteps as the face of Angel.
Mugler Angel Luxury 3-piece holiday gift set, $139
Mugler Angel Eau de Parfum, 50 ml
Angel Etoile Des Reves Detoure
Mugler Angel Deluxe Candle
Mugler Angel Perfumed Body Powder
Mugler Angel is available in Canada at Hudson’s Bay stores and thebay.com
Linda LDecember 3, 2017 at 8:57 am
Angel is and will always be a favourite for me! Happy 25th anniversary Angel! Your unique scent is loved worldwide!
Rebecca DeselleNovember 29, 2017 at 9:20 pm
I’ve had the Mugler perfume and I LOVE IT! I am anxious to smell the others now as well, she’s gorgeous and so is the packaging! I’d say they done just fine by the final choices made!
Twitter handle: @RMAYEAUX
Cynthia SacksNovember 29, 2017 at 7:30 pm
I have been wearing Angel for ALL these 25 years — definitely my signature fragrance. I try others periodically, but always have a couple bottles of Angel, and I ALWAYS get compliments when I wear it. Plus, the bottles themselves are so beautiful — and I love that they can be refilled. Angel for me forever. @cindy_sacks
Wanda CenaNovember 29, 2017 at 7:15 pm
I’ve loved Angel from the first bottle my boyfriend brought me back from a business trip. Nobody had ever heard of it but everyone would ask me what is was because they wanted to buy it for themselves or their wife. I was captivated by the candy floss scent and the serene color. I’m so glad everyone loved it as much as I did. @IceMomJan
Rhonda LushingtonNovember 29, 2017 at 5:35 pm
25 years. WOW it doesn’t seem that long ago!
HazelNovember 29, 2017 at 5:01 pm
Dave the Mugler Angel Eau de Parfum vantage ad is gorgeous. And I love the blue star design bottle. I have not tried it yet.
Patricia MohlNovember 29, 2017 at 4:33 pm
My husband refills my bottle 2x a year. He says its an intoxicating scent.
Lorraine SNovember 29, 2017 at 3:06 pm
It has been my signature scent for a very long time! I get many compliments when I wear it. My husband is getting my bottle refilled as my holiday gift!
IrinaNovember 29, 2017 at 2:27 pm
It’s my favorite perfume.want it for Christmas!santa,make it true
Emily MittonNovember 29, 2017 at 11:21 am
It is always nice to see huge anniversaries celebrated in the Beauty Industry!! I love the idea of adding the Mugler Angel Deluxe Candle to really round out the collection.
September DeeNovember 29, 2017 at 10:45 am
A fascinating backstory! 600 trials. Wow! I don’t know that we ever appreciate what goes into creating a perfume much less the bottle design.
Lisa McHughNovember 29, 2017 at 10:18 am
Mugler makes my two favorite perfumes and it all started with Angel when it first came out and then Alien people compliment me daily on both perfumes, I love smelling beautiful and I owe it all to Thiery Mugler…
Rosemarie WilcockNovember 29, 2017 at 9:21 am
Angel ???? Iconic and utterly wonderful I’ve been addicted since I treated myself 24yes ago and this fragrance made me try, buy and love perfume. Thank you to Dave for this wonderful article ❤️
Chrissy ChristensenNovember 29, 2017 at 8:41 am
I had a small bottle of this when I was living in Germany in the late 90s. It was totally different from what I normally wore but I just loved it!
Deborah P.November 29, 2017 at 7:39 am
I love this scent!
Rebecca Stanchfield MeeksNovember 29, 2017 at 7:09 am
The vintage Mugler Angel ad is one of the most beautiful I’ve seen. Jerry Hall looks stunning! Her daughter is very beautiful also and I can see why they picked her to carry on the campaign. I’m so impressed with the bottle. It’s my fav shade of blue and the star design reminds me of so many different childhood memories.