Italian fashion designer Giorgio Armani is celebrating the 20th anniversary of his eponymous beauty line, Giorgio Armani Beauty this month. The carefully edited luxe makeup and skincare collection is overseen by the renowned designer who insists to cutting-edge technology and high quality ingredients.
“I believe that beauty first comes from within. My creations are made not to disguise or hide an individual’s personality, but to reveal it.” – Giorgio Armani
What’s unique about Giorgio Armani is how involved he is in all aspects of the beauty development process. He will send a formula back again and again and again to the labs until he gets exactly the quality he wants. I’ve seen him do this with fashion designs. He doesn’t care about launch schedules. He will wait until he gets exactly what he wants.
If you are new to the Armani Beauty line, start with the Luminous Silk Foundation. This is an ultra-comfortable, weightless foundation that looks truly natural. Mr. Armani, as all his staff and peers call him, worked closely with the makeup scientists to develop a foundation that felt like silk on skin. It’s been a worldwide sensation.
“Luminous Silk became immediate cult for makeup artists, and then for women. It is flawless and perfect for a professional makeup, for a luminous, fresh glowing complexion. It is all about accentuating the good and diminishing the bad, using light and shadow,” explains Linda Cantello, Giorgio Armani International Makeup Artist.
You’ll notice that Giorgio uses the term “glow” in many of his beauty product descriptions. This isn’t to be confused with a bronzed glow effect. At Armani Beauty, glow refers to radiance. It is about achieving that luminous, healthy look on skin.
Every Armani Beauty product is meant to empower confidence. Whether it is about creating inner confidence that comes from a flawless complexion, or the confidence of creating a a bold lip and lighting up the face, each formula is created to make you feel good about yourself.
To mark the milestone anniversary, Mr. Armani invited several of his favourite personalities including Cate Blanchett to create short videos.
Giorgio Armani Beauty is available in Canada at Sephora.