20 years of armani beauty

cate blanchett and giorgio armani
cate blanchett and giorgio armani

Italian fashion designer Giorgio Armani is celebrating the 20th anniversary of his eponymous beauty line, Giorgio Armani Beauty this month. The carefully edited luxe makeup and skincare collection is overseen by the renowned designer who insists to cutting-edge technology and high quality ingredients.

“I believe that beauty first comes from within. My creations are made not to disguise or hide an individual’s personality, but to reveal it.” – Giorgio Armani

Armani Beauty
Armani Beauty

What’s unique about Giorgio Armani is how involved he is in all aspects of the beauty development process. He will send a formula back again and again and again to the labs until he gets exactly the quality he wants. I’ve seen him do this with fashion designs. He doesn’t care about launch schedules. He will wait until he gets exactly what he wants.

Armani Beauty
Armani Beauty

If you are new to the Armani Beauty line, start with the Luminous Silk Foundation. This is an ultra-comfortable, weightless foundation that looks truly natural. Mr. Armani, as all his staff and peers call him, worked closely with the makeup scientists to develop a foundation that felt like silk on skin. It’s been a worldwide sensation.

“Luminous Silk became immediate cult for makeup artists, and then for women. It is flawless and perfect for a professional makeup, for a luminous, fresh glowing complexion. It is all about accentuating the good and diminishing the bad, using light and shadow,” explains Linda Cantello, Giorgio Armani International Makeup Artist.

You’ll notice that Giorgio uses the term “glow” in many of his beauty product descriptions. This isn’t to be confused with a bronzed glow effect. At Armani Beauty, glow refers to radiance. It is about achieving that luminous, healthy look on skin.

Inspiring Confidence:

Every Armani Beauty product is meant to empower confidence. Whether it is about creating inner confidence that comes from a flawless complexion, or the confidence of creating a a bold lip and lighting up the face, each formula is created to make you feel good about yourself.

Armani Beauty
Armani Beauty

To mark the milestone anniversary, Mr. Armani invited several of his favourite personalities including Cate Blanchett to create short videos.

Giorgio Armani Beauty is available in Canada at Sephora.


  • Reply
    Wendy Lam-Vechi
    March 6, 2023 at 8:44 am

    I love when a company puts their heart and soul into a product. The end result shows it. It should all come down to the quality of the product rather than the value of it. It would be a dream of mine to try one of Armani’s products sadly my budget has it’s limits. One day, maybe one day…

  • Reply
    February 14, 2022 at 1:29 pm

    how lovely

  • Reply
    Susan T.
    December 29, 2021 at 1:01 pm

    I love foundations with some glow. Skin should be radiant! Armani understand that.

  • Reply
    Leanne Leonardo
    March 16, 2020 at 9:55 am

    I would love to try the Armani Luminous Silk Foundation!!!

  • Reply
    Somia D
    March 2, 2020 at 2:48 pm

    Great article! I really want to try something from this line!

  • Reply
    Angela Citrigno
    February 27, 2020 at 7:05 am

    Great article Dave, you never disappoint And I always look forward your articles. Armani is a brand I have not tried as of yet. Adore his fashions. Love Jamie Johnson comment and makes me want to try Armani too.

  • Reply
    February 26, 2020 at 12:06 pm

    Clean and elegant.

  • Reply
    Jamie Johnson
    February 25, 2020 at 4:33 pm

    Great article!! It’s hard to believe it’s been 20 years since Armani first launched their beauty products! I’ve always loved their fashion, and Armani makeup and fragrance are exceptional! I’ve never worn a perfume I did not love, nor worn a red lip I did not lust! That’s the thing about an iconic brand like Armani; every single thing they create is a thing of beauty! Great read!! Thanks, Dave! xoxoJJ

  • Reply
    Heather Schell
    February 25, 2020 at 3:58 pm

    Great read, thank you!

  • Reply
    Anna Roszak Robinson
    February 25, 2020 at 10:04 am

    He’s an amazing person

  • Reply
    February 25, 2020 at 12:33 am

    The Luminous Silk Foundation is one product of Armani’s that I’ve been meaning to try forever!!

  • Reply
    September Dee
    February 24, 2020 at 9:38 pm

    He’s incredible!!

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