Italian fashion designer Giorgio Armani is celebrating the 20th anniversary of his eponymous beauty line, Giorgio Armani Beauty this month. The carefully edited luxe makeup and skincare collection is overseen by the renowned designer who insists to cutting-edge technology and high quality ingredients.
“I believe that beauty first comes from within. My creations are made not to disguise or hide an individual’s personality, but to reveal it.” – Giorgio Armani
What’s unique about Giorgio Armani is how involved he is in all aspects of the beauty development process. He will send a formula back again and again and again to the labs until he gets exactly the quality he wants. I’ve seen him do this with fashion designs. He doesn’t care about launch schedules. He will wait until he gets exactly what he wants.
If you are new to the Armani Beauty line, start with the Luminous Silk Foundation. This is an ultra-comfortable, weightless foundation that looks truly natural. Mr. Armani, as all his staff and peers call him, worked closely with the makeup scientists to develop a foundation that felt like silk on skin. It’s been a worldwide sensation.
“Luminous Silk became immediate cult for makeup artists, and then for women. It is flawless and perfect for a professional makeup, for a luminous, fresh glowing complexion. It is all about accentuating the good and diminishing the bad, using light and shadow,” explains Linda Cantello, Giorgio Armani International Makeup Artist.
You’ll notice that Giorgio uses the term “glow” in many of his beauty product descriptions. This isn’t to be confused with a bronzed glow effect. At Armani Beauty, glow refers to radiance. It is about achieving that luminous, healthy look on skin.
Inspiring Confidence:
Every Armani Beauty product is meant to empower confidence. Whether it is about creating inner confidence that comes from a flawless complexion, or the confidence of creating a a bold lip and lighting up the face, each formula is created to make you feel good about yourself.
To mark the milestone anniversary, Mr. Armani invited several of his favourite personalities including Cate Blanchett to create short videos.
Giorgio Armani Beauty is available in Canada at Sephora.
12 Comments
Wendy Lam-Vechi
March 6, 2023 at 8:44 amI love when a company puts their heart and soul into a product. The end result shows it. It should all come down to the quality of the product rather than the value of it. It would be a dream of mine to try one of Armani’s products sadly my budget has it’s limits. One day, maybe one day…
bn100
February 14, 2022 at 1:29 pmhow lovely
Susan T.
December 29, 2021 at 1:01 pmI love foundations with some glow. Skin should be radiant! Armani understand that.
Leanne Leonardo
March 16, 2020 at 9:55 amI would love to try the Armani Luminous Silk Foundation!!!
Somia D
March 2, 2020 at 2:48 pmGreat article! I really want to try something from this line!
Angela Citrigno
February 27, 2020 at 7:05 amGreat article Dave, you never disappoint And I always look forward your articles. Armani is a brand I have not tried as of yet. Adore his fashions. Love Jamie Johnson comment and makes me want to try Armani too.
Naomi
February 26, 2020 at 12:06 pmClean and elegant.
Jamie Johnson
February 25, 2020 at 4:33 pmGreat article!! It’s hard to believe it’s been 20 years since Armani first launched their beauty products! I’ve always loved their fashion, and Armani makeup and fragrance are exceptional! I’ve never worn a perfume I did not love, nor worn a red lip I did not lust! That’s the thing about an iconic brand like Armani; every single thing they create is a thing of beauty! Great read!! Thanks, Dave! xoxoJJ
Heather Schell
February 25, 2020 at 3:58 pmGreat read, thank you!
Anna Roszak Robinson
February 25, 2020 at 10:04 amHe’s an amazing person
@tserings
February 25, 2020 at 12:33 amThe Luminous Silk Foundation is one product of Armani’s that I’ve been meaning to try forever!!
September Dee
February 24, 2020 at 9:38 pmHe’s incredible!!