YSL’s new curling mascara debuts

Introducing YSL’s Mascara Volume Effet Faux Cils The Curler 

ysl mascara volume effect faux cils the curler

YSL is aiming to replicate the effects of an eyelash curler in a high-tech mascara named Mascara Volume Effet Faux Cils The Curler. It matches breakthrough brush technology with an exclusive curl-enhancing formulation.

ysl model edie campbell ysl curling mascaraThe brush boasts two distinct sides. The black-bristled, rounded fibre side of the brush coats lashes with the formula to give impressive volume. The pink comb on the other side adds lift and a distinct curl. The mascara adds volume as it dries. Yet, coconut oil, walnut leaves and bamboo oil ensure that lashes soft and supple, holding the curl. It’s available in “Rebellious Black”, “Fearless Brown” and “Mischievous Violet”.

ysl curling mascaraThe ad campaign features model Edie Campbell who was shot by famed fashion photographer Craig McDean. The photo is kept black and white to emphasize the dramatic lashes.

ysl curling mascara model

Model Edie Campbell stars in the ad campaign.

ysl volume effect faux cils the curler mascara

YSL Beaute is available in Canada at select Hudson’s Bay stores and

  • Meenal
    August 8, 2018 at 1:22 pm

    I am definitely going to try this .. @Meenal_Rathore

  • Melanie E
    August 1, 2018 at 2:03 am

    Lovely product! Thanks for the info, Dave! @MaraMel

  • Zina Dixon
    July 30, 2018 at 2:42 pm

    Definitely a ‘must have’

  • Linda L
    July 29, 2018 at 8:41 am

    Love that YSL mascara!! @linlett60

  • Danielle Perrault
    July 28, 2018 at 2:02 pm

    Always like all information you are giving about fantastique products!

  • Anna Roszak-Robinson
    July 27, 2018 at 2:02 pm

    Very interesting! <3

  • Phyllis Cordova
    July 27, 2018 at 11:54 am

    I really appreciate all that you do for all of us Dave . Thank you for sharing such great beauty tips and all the best beauty news.

  • Saiqa_M
    July 26, 2018 at 4:18 pm

    Wow, my eyelashes will finally be noticeable!

  • Shannon
    July 25, 2018 at 10:38 pm

    I definitely need to try this! @threemicks11

  • @tserings
    July 25, 2018 at 6:08 pm

    this may just be the answer to my match-stick straight lashes!!

  • Annette P.
    July 25, 2018 at 5:52 pm

    Looks fab!! My lashes need all the help they can get!

  • Emily Mitton
    July 25, 2018 at 3:26 pm

    Oh my, this looks fabulous!!

  • Cynthia Chambers
    July 25, 2018 at 3:23 pm

    Love to try! @chambs24

  • Danielle Perrault
    July 25, 2018 at 2:36 pm

    Defenitly want to try!

  • September Dee
    July 25, 2018 at 12:50 pm

    This looks like a winner to me!!

  • Pamela Haddad
    July 25, 2018 at 12:28 pm


  • Joyce Anderson
    July 25, 2018 at 11:17 am

    This looks amazing…I would love to try this!

  • Shannon
    July 25, 2018 at 10:26 am

    I like the brush—-this product looks promising. I even like the packaging lol

  • Rebecca Stanchfield Meeks
    July 25, 2018 at 9:39 am

    Working on page 2 of my list of things to try! Here’s another I really like.

  • Martissa Miller
    July 25, 2018 at 9:27 am

    Since my eyes are green, I would be interested in trying this in the Mischievous Violet. The packaging is absolutely lovely!

  • Flossie Shelley
    July 25, 2018 at 9:11 am

    This is a defenate try.

  • Heather Schell
    July 25, 2018 at 9:05 am

    Must try! I don’t use an eyelash curler, I’m a bit scared of them.

  • Colleen
    July 25, 2018 at 8:30 am

    I can’t wait to try this product. I have long lashes so the curling component sounds amazing. My eyes are green so I’d love to try the magenta colour ????

  • AdeleAWright
    July 25, 2018 at 7:38 am

    This looks fantastic! @AdeleAWright

  • denise
    July 25, 2018 at 12:13 am

    so cool!