What is your all-time favourite Ralph Lauren fragrance? (tell us & win)
I had the incredible opportunity to interview New York fashion designer years ago during New York Menswear Week. He hosted a still-life presentation in Manhattan with dozens of models lined up on platforms. The lighting and soundtrack was that from a classic Hollywood film. It was so exciting. Ralph spoke in whispers so you had to lean over to hear what he had to say. But I remember he told me that he began designing each collection by creating a film in his head. He’d imagine the actors and location and ask himself what they’d wear. It’s the same with his fragrances. It all starts with a film in his head.
This spring, Lauren is launching Polo Red Extreme and you know he’s envisioned a high-octane thriller with car chases and extreme stunts. Actor Luke Bracey is the star of the campaign and Bruce Weber shot the film and tv spot. “This fragrance is inspired by the speed, adrenaline and seduction of racing, channeling supercharged power and design,” he says. It’s a scent for thrill-seekers. The scent itself is an Oriental gourmand for him with notes of blood orange, rich black coffee essence and black ebony wood.
The Giveaway: I’m celebrated the launch of Polo Red Extreme and the world of Ralph Lauren fragrances this week with this amazing blog giveaway. I had a selection of Romance for her scents and Polo Red for him fragrances. To enter, I asked readers to tell me in a blog comment below what is their all-time favourite Ralph Lauren fragrance? I drew one name at random on March 18th from all those who commented below. Congrats to Christine B!!!
Polo Red Extreme and Ralph Lauren fragrances are available in Canada at Hudson’s Bay stores and thebay.com