Facial masks is one of the fastest growing categories in beauty this year. This growth is fueled by innovation in Asia where masks are an essential part of the daily beauty regime. Add in next technologies, textures and packaging and you have a hot category. One of the most interesting masks on the market comes from Elizabeth Arden. It’s tapped its Prevage science with anti-oxidant powerhouse idebenone to create a detox peel-off mask. The goal is to remove built-up pollution that can adhere to skin especially in urban centers. This formula acts like a liquid magnet to instantly lift and remove pollution. It also works to support the skin’s own natural detoxification system thanks to botanical ingredients.
To use, apply a generous layer to cleansed skin. Leave on for 20 minutes until completely dry. Then, gently peel off from the edges to reveal a brighter complexion. You can use it twice a week.
The Giveaway: I gave away an Elizabeth Arden Prevage City Smart Double Action Detox Peel Off Mask to one lucky newsletter subscriber. To enter,I asked readers to tell me in a blog post comment what their favourite facial mask brand is. Carrie S told us and we drew name from all entries!
Elizabeth Arden Prevage is available in Canada at Hudson’s Bay stores and thebay.com