This week’s exclusive beauty newsletter subscriber giveaway is Dior’s awesome new squeezable mascara called Pump’N’Volume
Launch: DiorShow Pump’N’Volume Mascara
The science: Designed as a flexible elastomer, this formula contains a high concentration of waxes and elastic powders, or ‘Bouncy Powders’ which help to expand lash volume
How to use: Simply squeeze the flexible mascara tube and watch the perfect amount of product appear across the brush. You instantly get dramatic volume in a single sweep. Squeeze once for a natural look. Squeeze three times for a bold, dramatic effect on lashes.
The Giveaway: I gave away a Diorshow Pump’N’Volume Mascara to one lucky reader. To enter, I asked readers to tell me in a blog post comment below what their favourite mascara is. Pamela-Lee from South Africa told us and we drew her name from all entries. Congrats Pamela-Lee!
Dior Beauty is available in Canada at select Hudson’s Bay stores and thebay.com