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shu’s play date collection

Japanese artistry brand shu uemura is in a playful mood for spring. That is clearly evident at first glance at its limited edition makeup collection packed with joyful pinks, turquoise and mango orange. It’s meant to encourage beauty enthusiasts to have fun and experiment with colour and texture.

“At shu uemura, the seasonal collections usually focus on a particular design or technique, but for this spring 2017 spring/summer collection, I decided to focus on the pleasure and happiness that people can derive from makeup and fashion,” explains Uchiide, the brand’s international makeup director. I’ve had the pleasure of interviewing him before and I have never seen a makeup artist who is more precise with his application. It is like watching a master painter at work. His placement of colour is exact and his technique perfect.

“Using makeup is about expressing yourself, although the feeling of the collection and pretty overall, you can adapt these products to suit your own mood and create any look you want – something a bit more grown up, or fanciful and fresh, or both at once, depending on how you feel with the real emphasis on the eyes.” He says ‘joy’ is the main theme of the collection and the concept of the makeup is focusing on colour rather than technique, and using the products in a light and simple way. “The colour palette of the entire collection relies on retro-inspired and spring-like bright coordination, and the whole 2017 spring/summer collection has harmony with 70s and 80s fashion, which will continue to be a major trend, and will only increase people’s enthusiasm.” Here’s a look at the collection:

shu uemura eye & cheek palette in pink sundaeplay date eye & cheek palette in pink sundae

“Each palette has a main focus of colour such as orange, pink or blue, which will define the feeling of the overall look. Use the darkest colour first to define and frame along the lash line. Next, use the main colour washed over the middle of the eyelids. Finally, blend everything seamlessly using the highlight colour.” – Uchiide

shu uemura eye & cheek palette in water slide blueplay date eye & cheek palette in water slide blue

shu uemura eye & cheek palette in orange sunflowerplay date eye & cheek palette in sunflower orange

shu uemura rouge unlimited sheer shine in pink punchrouge unlimited sheer shine in pink punch

rouge unlimited sheer shine in orangeniusrouge unlimited  sheer shine in orangenius

rouge unlimited sheer shine in guilty cherryrouge unlimited sheer shine in guilty cherry

rouge unlimited sheer shine in juicy peachrouge unlimited sheer shine in juicy peach

drawing pencil in sky bluedrawing pencil in sky blue

“You can sketch over the eyelid with this pencil to use it as a base for any eyeshadow.” – Uchiide

drawing pencil in sweet pinkdrawing pencil in sweet pink

drawing pencil in mangodrawing pencil in mango

shu uemura play date collection

shu uemura is available in Canada at select Hudson’s Bay stores and thebay.com

 


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  • lacoste violetta
    February 20, 2017 at 4:01 pm

    So great discovery for me ! I like so much this collection.
    The drawing pencil in sky blue and the cheek palette in pink sundae are my favorite.
    @ViolettaLacoste

  • Diane K.
    February 20, 2017 at 2:48 am

    On February 27th, I’ll be 27+ again and all I want for my 27th Birthday is as much SHU as I can fit in my closet, about 27 dozen cases of beautiful vibrant, colorful shu products, 1 of every product every color, every foundation, every blush, every lip gloss, every lipstick, every mascara, all the different skincare collections,, all the face skin oils, To make it plain & simple, 1 of ALL their beauty products. Well, maybe we should make that 2 of everything just in case, G-D forbid, I run out of any of the products from the first set.

    Oh and did I mention all the wonderful Haircare products as well? They are absolutely FABULOUS. EVERY woman NEEDS to own a SHU Haircare Oil called Shu Uemura Insole Essence Carmellia Oil, spelled very, very wrong. That product is the Fountain of Youth for Hair and in my case, transformed long dry locks into long, hydrated, “I wanna run my fingers through your soft, flowing voluminous sexy strands forever.

    These are such gorgeous products they’re screaming to be put into a new contest. Can you hear it? Or maybe that’s just me screaming with glee at the thought of such a wonderful and exciting contest!

    Happy

    @DianeLori

  • SweetieK
    February 17, 2017 at 1:02 pm

    Very Vibrant and playfull 🙂

  • Fatima
    February 17, 2017 at 1:01 pm

    Great colours vibrant 🙂

  • sharon
    February 17, 2017 at 12:58 pm

    So playful colours
    @sharonventer

  • Melanie E
    February 17, 2017 at 4:14 am

    Such stunning colours for spring, Dave! @MaraMel

  • Regina cocco
    February 16, 2017 at 2:33 pm

    Great colours 💕

    • Petra
      February 16, 2017 at 7:33 pm

      Absolutely gorgeous collection from Shu Uemura Dave! The colour palettes are divine! Petra xo

  • Ginger Henderson
    February 15, 2017 at 2:59 pm

    Oh how nice. Colors are cute! @ghenderson1013

  • Denise
    February 15, 2017 at 1:22 pm

    love Pink Sundae

    @momof3boysj

  • Jennifer Corrigan
    February 15, 2017 at 11:20 am

    WOW!!!! This is such a gorgeous playful collection!! Love this @jenni40

  • Sheila Eghanian
    February 15, 2017 at 11:19 am

    The palettes, pencils and lip colours are gorgeous! Perfect colours for spring 💕

  • September Dee
    February 15, 2017 at 10:00 am

    These shades are all so fresh and fun!

  • Linda L
    February 15, 2017 at 9:50 am

    Palettes of pastel colours that remind me of spring and put a smile on my face! Simply beautiful! Congrats shu eumura!!! 😊

  • Eva
    February 15, 2017 at 9:37 am

    Love the hues! So joyful and fun! The sky blue drawing pencil is my fave! @countessrothes

  • Michele
    February 15, 2017 at 8:52 am

    I love the playfulness of this collection. The pastels all look very wearable. Even though each palette has its own “theme” I feel the shades can easily be mixed and matched between palettes to create countless Spring looks.

  • Adele Wright
    February 15, 2017 at 8:44 am

    I am over the moon fir this! @AdeleAWright

  • Emily Mitton
    February 15, 2017 at 8:39 am

    So a pretty collection!! The colours are so fun!!

  • Heather Schell
    February 15, 2017 at 7:32 am

    Ooohhhh! I need the Pink Sunday Palette, the Pink Punch lippy and the Blue Sky and Sweet Pink pencils in my life! So gorgeous and super sweet! ❤️

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