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shu uemura x Super Mario Bros.

shu uemura x Super Mario Bros.

shu uemura x super mario bros

Japanese artistry makeup brand shu uemura is constantly surprising fans with its unexpected holiday collaborations. Remember the limited edition collection by Karl Lagerfeld’s cat, Choupette?  Those makeup palettes were like catnip for beauty enthusiasts. For holiday 2017, shu is tapping an iconic video game that remains a cultural sensation in Asia: Super Mario Bros. Originally launched September 13, 1985 by Nintendo, the game has had sales in excess of 40 million to date. In the video game, Mario and his brother Luigi travel through the Mushroom Kingdom in order to rescue Princess Toadstool from the antagonist Bowser. It has had a television series, an anime and a full-length feature film. It has also fueled a pixel-themed fashion trend. Add beauty trend to that list now. Here’s an overview of the collection.

Brand: shu uemura

City: Tokyo

Collaboration: Super Mario Bros

Trend: 80s retro video games & pixel images are trending around the world with a new generation of consumer

Mario: Video game star Mario is not just a game character, but a symbol of Japanese pop culture. He’s beloved throughout the country.

The collection: shu uemura has created a limited edition holiday collection that captures the energy and vibrancy of the video game. Eye-popping pinks and sleek gold pair off against shocking red and brave amber.

Collector item: A high-tech looking black makeup case with the Mario images embossed into the case.

Shu uemura x Super Mario Bros Collection

shu uemura x super mario bros eye and cheek paletteEye & Cheek Palette, $125

shu uemura x super mario bros drawing pencilDrawing Pencils (in 4 shades) $28 each

shu uemura liner and stamp2-way Stamp Liner, $39

shu uemura limited editon sheer shineRouge Unlimited Sheer Shine in Stage Cleared and Saved Peach, $36 each

shu uemura x super mario bros rouge unlimited

shu uemura rouge unlimited lipstickSupreme Matte lipsticks in PK375, PK376, RD187, $36 each

shu tint in balmTint in Balm in Flower Field and Fire Flower, $36 each

shu uemura blush cover

shu uemura cushion blushCushion Blush in Dreamy Mauve and Brave Amber, $45 each

shu uemura block boosterBlock:Booster in beige, $48

shu uemura eyelash curlerEye Lash Curler, $25

shu uemura skin perfector mistSkin Perfector Mist, $34

shu uemura cleansing oilUltime8 Cleansing Oil, 450 ml, $99 and 150 ml, $49

shu uemura makeup boxMakeup Box, $525

shu uemura x super mario bros

shu uemura is available in Canada at select Hudson’s Bay stores and thebay.com


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  • Deb Hanes
    November 5, 2017 at 8:35 pm

    Most fantastic collaboration EVER!!!
    @debih617

  • Filio Danou
    November 2, 2017 at 4:41 am

    r perfect fantastic !!!!
    @filiodn

  • Petra
    November 1, 2017 at 5:31 pm

    Fantastic collection! Love it!

  • Darlene Cole
    November 1, 2017 at 1:36 pm

    Wonderful to have Dave. Please consider a giveaway for this. This would be great!!!!

  • Roseann Charran
    October 30, 2017 at 10:30 pm

    This is such a super cool colab!!! It would sure give a “1-UP” to my makeup collection!! Shu Uemura is so creative with their collaborations and have so much cuteness & style!! Love it!!!
    Thank you so much Dave for a chance to win!!

    @SweetSaawariya

  • Nicole Huff
    October 27, 2017 at 4:24 pm

    Oh plz let me know if you ever do a Giveaway for this I would love to have the eye & cheek and the Drawing pencil so beautiful

  • natalia
    October 27, 2017 at 1:09 pm

    How big were those games of Mario of the 90

  • Melanie E
    October 27, 2017 at 5:36 am

    Very cute looking collection, Dave! @MaraMel

  • Denise Malia
    October 26, 2017 at 10:22 pm

    A collection that is sure to appeal to generations! @animundi

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