News

Shiseido’s WASO Skincare

Shiseido’s WASO Skincare

 shiseido waso skincare

Japanese beauty brand Shiseido has just launched an innovative skincare collection inspired by the Japanese tradition of washoku – harmony with nature. It’s a carefully edited collection of products with ingredients painstakingly chosen by the brand’s top scientists for their purest flavours and essences. The name is a pairing of “Wa” meaning gentleness or harmony and “So” meaning inspiration. Waso is simplicity with the highest respect for nature.

 shiseido model

“Twenty-something skin has needs of its own. It’s plump and lush on the inside but it’s thinner outer layer is sensitive to stress,” says the official press file. With this discovery in mind, Shiseido developed WASO’s Phyto Resist System+ to help shore up skin’s barrier and support its ability to self-renew. It’s specifically designed for unstable young adult skin. Here are the eight products in the lineup:

 

You’ll find four moisturizers in the collection and each contains the Whole Cell Release System W with nutrients carefully extracted for maximum effect. I particularly like the Clear Mega-hydrating Cream, a cream that looks like a gel. It instantly plumps and nourishes and can even be re-applied over makeup. I find it particularly good for oily skin.

 shiseido waso clear mega hydrating cream

Clear Mega-hydrating Cream

A cream that looks like a gel that nourishes and plumps. It’s contains carrot extract as the vegetable is high in water and nutrients.

 shiseido waso colour smart day moisturizer

Colour-Smart Day Moisturizer

This clever lightweight moisturizer nourishes and brightens with a high quality SPF 30 sunblock. It even has a tone-adapting tint. This product also contains carrots which represent the colour of happiness in Japan.

 

shiseido waso quick matte moisturizer oil freeQuick Matte Moisturizer Oil-Free

Looking for a more mattifying moisturizer without the tint and SPF? This formula will keep skin hydrated throughout the day and helps tame excess sebum. You can thank loquat leaf for its ability to suppress sebum breakdown while providing valuable antioxidants.

 shiseido waso colour smart day moisturizer oil free

Colour-Smart Day Moisturizer Oil-Free

This oil-free moisturizer hydrates, brightens and mattifies. It’s similar to the Colour-Smart Day Moisturizer but is formulated without oil and creates a matte effect on skin.

 shiseido waso softy and cushy polisher

Softy + Cushy Polisher

Here’s a gentle, creamy polish created with soy that exfoliates and leaves skin fresh and smooth without damaging the top layer of the skin. Soybean curd helps create smooth skin.

 shiseido waso quick gentle cleanser

Quick Gentle Cleanser

Remove makeup and cleanser your face without water thanks to this honey-like gel texture cleanser. It foams when massaged onto skin. Simply wipe away with a clean cloth. Honey, an ancient treatment known for its antibacterial powers, is valued as a health and beauty food in Japan. Royal jelly extract from bees contains amino acids, vitamins and minerals which can help to moisturize.

 shiseido waso fresh jelly lotion

Fresh Jelly Lotion

This gel-to-lotion product is ideal for anyone looking for a boost of hydration. It plumps skin and helps it hold onto water. Kikurage or white jelly mushrooms has long been treasured in Japan as food for beautiful skin. Like a sponge, it holds onto water. Stored dried, it bounces back to its plump, just-picked state when soaked.

 

Each Shiseido WASO product was dermatalogist tested and is non-comedogenic, meaning it does not clog pores. There are no parabens or mineral oils used. And each met very high safety standards. And even though the products were created with twenty-somethings in mind, I really liked them. They will work for skin at all ages.

 shiseido waso ingredients

Shiseido WASO is available at Shiseido counters now.


  • Sophie Marsolais
    August 30, 2018 at 9:20 am

    I bought the Fresh Jelly Lotion a few weeks ago and I love it very much. It has no alcohol and it’s really light. I want to try the cleanser next.
    I read that Shiseido is coming out with exciting new makeup products. Can’t wait! The blush is supposed to have an innovative texture.

  • chucky1012
    August 26, 2018 at 9:06 am

    So interesting @chucky1012

  • Jamie Johnson
    August 23, 2018 at 7:18 pm

    “And even though the products were created with twenty-somethings in mind, I really liked them.” Dave, I have not laughed so hard in months! I know u were talking about the actual products, but this just made me giggle. I love this brand, and EVERYTHING they make is so good!. This new line just looks even better! Hope you are well and hope all is going well. Just wanted to pop in and say hello. Big hug and tons of love! xoxoJJ
    Jamie

  • Danielle Perrault
    August 23, 2018 at 6:41 pm

    Often the first to innovate skin products ! Love it!
    @danielleperrau4

  • Joanne Stuart
    August 23, 2018 at 12:16 pm

    These products are so naturally infused with goodness for the skin I would love to sample some. Off to the Sheseido counter!

  • Anna Roszak-Robinson
    August 22, 2018 at 6:27 pm

    Love Shiseido!

  • September Dee
    August 22, 2018 at 4:59 pm

    These look really great! I love the science behind Shiseido! Always interesting and trailbllazing!

  • Linda L
    August 22, 2018 at 4:35 pm

    Always the first to bring the latest innovation to its products! ❤️ Shiseido! Will definitely try it!! @linlett60

  • Mary Maneta
    August 22, 2018 at 3:12 pm

    Shiseido!!!!🌹💝

  • @Withgr8tluv
    August 22, 2018 at 1:49 pm

    Love Shiseido💚

  • Yolanda Isabel Hurtado Garcia
    August 22, 2018 at 12:49 pm

    It seems to me an Innovative and interesting skincare collection.

  • Wendy
    August 22, 2018 at 12:07 pm

    At one with nature, I love this line.

  • Michelle M
    August 22, 2018 at 11:43 am

    These products seem amazing! Wish I had these during my twenties! 👍🏼

  • Brenda Elkins
    August 22, 2018 at 8:27 am

    Such innovative products. I hope they do well.

Optimization WordPress Plugins & Solutions by W3 EDGE