Shiseido’s WASO Skincare
Japanese beauty brand Shiseido has just launched an innovative skincare collection inspired by the Japanese tradition of washoku – harmony with nature. It’s a carefully edited collection of products with ingredients painstakingly chosen by the brand’s top scientists for their purest flavours and essences. The name is a pairing of “Wa” meaning gentleness or harmony and “So” meaning inspiration. Waso is simplicity with the highest respect for nature.
“Twenty-something skin has needs of its own. It’s plump and lush on the inside but it’s thinner outer layer is sensitive to stress,” says the official press file. With this discovery in mind, Shiseido developed WASO’s Phyto Resist System+ to help shore up skin’s barrier and support its ability to self-renew. It’s specifically designed for unstable young adult skin. Here are the eight products in the lineup:
You’ll find four moisturizers in the collection and each contains the Whole Cell Release System W with nutrients carefully extracted for maximum effect. I particularly like the Clear Mega-hydrating Cream, a cream that looks like a gel. It instantly plumps and nourishes and can even be re-applied over makeup. I find it particularly good for oily skin.
Clear Mega-hydrating Cream
A cream that looks like a gel that nourishes and plumps. It’s contains carrot extract as the vegetable is high in water and nutrients.
Colour-Smart Day Moisturizer
This clever lightweight moisturizer nourishes and brightens with a high quality SPF 30 sunblock. It even has a tone-adapting tint. This product also contains carrots which represent the colour of happiness in Japan.
Quick Matte Moisturizer Oil-Free
Looking for a more mattifying moisturizer without the tint and SPF? This formula will keep skin hydrated throughout the day and helps tame excess sebum. You can thank loquat leaf for its ability to suppress sebum breakdown while providing valuable antioxidants.
Colour-Smart Day Moisturizer Oil-Free
This oil-free moisturizer hydrates, brightens and mattifies. It’s similar to the Colour-Smart Day Moisturizer but is formulated without oil and creates a matte effect on skin.
Softy + Cushy Polisher
Here’s a gentle, creamy polish created with soy that exfoliates and leaves skin fresh and smooth without damaging the top layer of the skin. Soybean curd helps create smooth skin.
Quick Gentle Cleanser
Remove makeup and cleanser your face without water thanks to this honey-like gel texture cleanser. It foams when massaged onto skin. Simply wipe away with a clean cloth. Honey, an ancient treatment known for its antibacterial powers, is valued as a health and beauty food in Japan. Royal jelly extract from bees contains amino acids, vitamins and minerals which can help to moisturize.
Fresh Jelly Lotion
This gel-to-lotion product is ideal for anyone looking for a boost of hydration. It plumps skin and helps it hold onto water. Kikurage or white jelly mushrooms has long been treasured in Japan as food for beautiful skin. Like a sponge, it holds onto water. Stored dried, it bounces back to its plump, just-picked state when soaked.
Each Shiseido WASO product was dermatalogist tested and is non-comedogenic, meaning it does not clog pores. There are no parabens or mineral oils used. And each met very high safety standards. And even though the products were created with twenty-somethings in mind, I really liked them. They will work for skin at all ages.
Shiseido WASO is available at Shiseido counters now.