Send a Pink Ribbon message (& WIN this set) One of my very favourite beauty charity programs is the Estee Lauder Companies’ Breast Cancer Awareness Campaign each October. It’s mission is to raise funds for and awareness of the Breast Cancer Research Foundation through the sales of special items by Estee Lauder, Clinique, Bobbi Brown, LAB Series, Donna Karan fragrances, etc. What I like about the program is that it is a sizable donation from the sale of each item that goes directly to the charity. By purchasing one of these products, you are truly helping to fund a cure.
I had the pleasure of meeting Evelyn Lauder years ago when she came to Toronto to launch the annual campaign. To be honest, I was expecting a corporate speech. But she was so animated and passionate about the cause. I was impressed. I’ve found the same experience when I’ve interviewed Elizabeth Hurley twice. These are individuals who care deeply about finding a cure for breast cancer. Sadly, Evelyn passed away from cancer but her legacy is helping millions of people around the world.
I’ve given away many of these pink ribbon products over the past couple of years and am always brought to tears by the stories of the brave women and families fighting this disease. There are so many affected by it and I so hope we can find a cure soon. I recently attended a Pink Ribbon luncheon where I heard a top researcher tell the audience that there are some very important discoveries that make us one step closer to a cure. There is hope and there are advances being made in science.
The Giveaway: I’ gave away this set of BCRF Pink Ribbon products set to one lucky reader. To enter, I asked readers to tell me in a blog post comment what their message is to all the women fighting this disease now. The messages are truly incredible. Thanks to all who shared their words of support. We drew the name Jane from BC from all entries. Congrats Jane
These Pink Ribbon products in support of BCRF are available in Canada at Hudson’s Bay stores and thebay.com