#RougeDior Week Blog Giveaway
We’re celebrating Dior’s iconic RougeDior lipsticks this week across my social media platforms with tips, tricks and giveaways. Peter Philips, Creative Director of Dior Makeup, has reworked the formula and tweaked the colours to be more flattering, more true-to-colour and more comfortable. Last fall’s matte collection was a global smash with edgy shades like grey, inky blue and poison black.
French couturier Christian Dior revolutionized women’s wardrobes in 1947 with the New Look. But what few know is that he had another goal that year: to dress women’s smiles. In fact, he created a handful of lipsticks that he presented to his very best clients before he offered them to the public. Grace Kelly of Monaco wore his lipstick. So did Marlene Dietrich. She so loved his clothes that she had it written into her film contracts that Dior was to create her entire wardrobe. This is most evident in Hitchcock’s “Stage Fright” where Dietrich is wearing chic Dior while co-star Jane Wymans is wearing outdated and frumpy outfits.
It wasn’t until 1953 when Dior created a red lipstick that would live up to the ‘Trafalgar Coups’ as he called the scarlet dresses designed to wow his clients among the 200 or more models displayed at his Haute Couture shows. Dresses with shock factor and evocative names such as ‘Scream’, ‘Zinnia’ or ‘Satan’. Rouge Dior, the limited edition lipstick with an obelisk-shaped cap, came in eight shades inspired by the Haute Couture fabrics. Imagine owning a lipstick that perfectly matched one of Dior’s famous Couture gowns. Clients went crazy for them.
“I created this Rouge Dior collection so women can choose and change shades to express themselves,” says Philips. But comfort and technology came first. He added naturally hydrating mango butter along with Aroleat Samphira for its revitalizing action in the formula. And hyaluronic acid spheres lock in moisture, particularly in the matte formulas.
The Giveaway: I gave away this special Rouge Dior set that includes a final touch: Miss Dior Absolutely Blooming. Christian believed that the finishing touch to every outfit and beauty look was a spritz of perfume. To enter, I asked readers to tell me in a blog post comment below what their favourite Dior product is. Chantal L told us and we drew her name from all entries. Congrats Chantal!
Rouge Dior is available in Canada at select Hudson’s Bay stores and thebay.com If you want to find your perfect Dior lipstick shade or get some tips and tricks for a Dior stylist, drop by the Dior counter at select Hudson’s Bay stores during the month of January. They’ll show you how to create the signature Dior Ombre lip look.