Get ready for a new generation of lip stains. Dior is the first out of the gate with Dior Addict Lip Tattoo, a lip ink with a tattoo effect. Here is an overview of the innovative beauty launch.
Launch: Dior Addict Lip Tattoo
Backstage trend: Peter Philips, Creative & Image Director for Dior Makeup works backstage during Paris Fashion Week experimented with lip inks and designed a tinted, ephemeral tattoo effect lip ink for Dior.
The quote: “I’m very happy to have succeeded, with Dior Laboratories, in creating an ink that provides a lip tattoo effect with a luminous finish, a no makeup feel, impeccable wear and a good variety of colours.” – Peter Philips
Long wear: The appeal of lip inks is the weightless texture and long wear colour. This new formula can last a full 10 hours.
How it works: The tinted ink fuses with the lips transparently and lightly, boosting their natural colour weightlessly and with incredible comfort. It’s the first kissable, no-transfer ink. A few seconds after application, the formula sets on lips and doesn’t move.
No makeup feel: This product is ideal for those who want weightless formulas with a no-makeup sensation.
The science: a perfect balance of colorants and pigments as well as water and oil. A few seconds after application, the water – which constitutes 50% of the formula – evaporates, leaving only the colour and a precise dose of the emollient agents.
Fresh fragrance: Lip Tattoo boasts a delectable fragrance with hints of menthol
How to apply: “You place the applicator in the centre of the lips under the Cupid’s Bow, and apply from the left to right. It’s so simple to use.” – Peter Philips
The quote: “This makeup item is an obvious must-have for women’s makeup bags. Dior Addict Lip Tattoo is a simple product but also a real technological feat.” – Peter Philips
Shade range: soft hues that range from natural nude to natural berry
Dior Addict Lip Tattoo in Natural Nude
Dior Addict Lip Tattoo in Rosewood
Dior Addict Lip Tattoo in Cherry
Dior Addict Lip Tattoo in Natural Berry
Dior Addict Lip Tattoo in Natural Pink
Dior Addict Lip Tattoo, $36
The Giveaway: I gave away this set of four Dior Addict Lip Tattoo products. To enter,I asked readers to tell me in a blog post comment below how they’d rate this launch on a scale of 1 to 10. Jess P from the U.K. told us and we drew her name from all entries.
Dior Beauty is available in Canada at select Hudson’s Bay stores and thebay.com