New Shiseido #ShareBeauty Instagram Giveaway!
I recently interviewed a skincare scientist from Paris and asked her what countries are leading in terms of innovation and creativity. She said two years ago Korea was leading beauty trends but that is changing. She believes that Japan will emerge as the creative hub for skincare and makeup in 2017. That is because the Japanese have an elegance and appreciation for luxury that translates well to beauty. She’s noticed that the hippest restaurants in Paris are welcoming Japanese chefs and vice versus. And quite often trends in food parallel those in cosmetics.
With this in mind, I thought I would feature one of my favourite Japanese beauty brands: Shiseido. It’s interesting to watch what is happening with the company behind-the-scenes. Masahiko Uotani, the Shiseido Group CEO, used to run Coca-Cola in Asia and he’s modernizing the company at a rapid pace. You’ll soon see new marketing images and even more product innovation. Here are some of top Shiseido picks: Ultimune and Ultimune Eye and a selection of Shiseido lipsticks. Perfect to enjoy and share with friends.
The Giveaway: To enter this giveaway, simply follow @davelackie on Instagram and tag a friend who loves beauty. Here is the direct link to my Instagram page to enter. I’ll draw one name at random on February 5th from all those who enter. (one entry per person). Good luck to all in this giveaway
Shiseido is available in Canada at Hudson’s Bay stores and thebay.com