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NARS Powermatte

NARS Powermatte Lip Pigment

NARS Powermatte Lip Pigment

Francois Nars is offering his own take on the matte lip trend this month with his Powermatte Lip Pigment launch. It is NARS’ biggest makeup launch of the season and promises to make converts of all those who have avoided the matte trend because of formulas that are too drying or heavy. This featherlight formula offers ultra-flexible long-wear and vibrant colour. Here’s an overview of the collection:

Brand: NARS

Creator: Francois Nars

City: New York City

NARS Powermatte Lip PigmentThe launch: NARS Powermatte Lip Pigment

Theme: potency and precision

The science: a liquefied pigment and zero-gravity feel deliver infinite matte colour saturation with ultra-flexible long-wear

Shades: 20 colours that range from tan rose to peachy-pink to black

NARS Powermatte in Light My Fire

NARS Powermatte in Light My Fire

NARS Powermatte in Paint it Black

NARS Powermatte in Paint It Black

NARS Powermatte in Get Up Stand Up

NARS Powermatte in Get Up Stand Up

NARS Powermatte in Get It On

NARS Powermatte in Get It On

Models: Bella Hadid and Justin Grossman

The mood: inspired by the rebellion and self-expression of the Rock’n Roll era.

NARS Powermatte ad campaignThe quote: “The model brings the product to life and gives it an identity, so matching the right model with a product is very important. I love Bella. She has a very strong and powerful look that I think is very well suited to a bold product, like Powermatte.” – Francois Nars

The shoot: Highline Stages (Stage B) in New York City

bella hadid at NARS photoshooot

Bella Hadid at the NARS Powermatte photo shoot

Inspirational playlist: Patti Smith’s ‘Because the Night’, The Beatles’ ‘Helter Skelter’, David Bowie’s ‘Rebel Rebel’, Jimi Hendrix’s ‘All Along the Watchtower’, and Rolling Stones’ ‘Paint it Black’

NARS Powermatte

NARS is available in Canada at select Hudson’s Bay stores and thebay.com


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  • Susan Sladkus
    August 29, 2017 at 10:58 pm

    WOW! I can’t wait to try NAR’s new Matte lip Colors. Great packaging and Ad.
    Thank you, Dave, for always keeping us in the know about new product launches. @SSladkus

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