My favourite luxe minis giveaway
When I first started working in the beauty industry years ago, I became fascinated with deluxe mini products. When a fragrance house or cosmetic company launches a major product, they often create miniature versions of that item. They are called ‘deluxe minis’ and are often used in gift sets, gift-with-purchase offers or used at special retail events. These can be miniature fragrance bottles, travel-sized serums or small versions of mascara or lipstick. I know of one brand who regularly will send out deluxe minis to top clients three weeks before a product officially launches on counter. It gets them excited and they usually will pre-order from the store.
It’s not surprising to learn that there are loyal collectors of deluxe minis who will go to great lengths to acquire the most prestige items. I know of one former television producer who collected hundreds of mini fragrance bottles and would display them in special cases. They really do look cute when displayed in a group.
I’m excited to have a collection of my favourite recent deluxe minis to give away. The Marc Jacobs Decadence mini in the shape of a tiny purse with gold chain is exquisite. As is the Tiffany bottle in the iconic blue box. And the NARS Powermatte lip colour is adorable. I thought this would excite beauty and fragrance fans.
The Giveaway: I gave away this entire set of deluxe minis to one lucky reader. To enter, I asked readers to tell me in a blog post comment below which one is their favourite. Laurie H told us and we drew her name from all entries. Congrats Laurie!!
The brands featured in this giveaway are all available at select Hudson’s Bay stores and thebay.com