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MAC Bold & Bad Lash

MAC is amping up mascara innovation this month with a really interesting approach: a dual-chamber wand that targets both upper and lower lashes.

mac bold and bad lash mascara

For years, pro makeup artists backstage during Fashion Week have used different brushes and mascaras on models’ top and bottom lashes. The top lashes are always the most dramatic. The lower lashes create a little definition and frame the eye look.

mac bold and bad lashThe brand’s research & development team took this observation and designed a mascara that addresses both in a single product. Bold & Bad Lash contains a brush and mascara formula for the top lashes that delivers volume and intensity. And a brush and formula to add definition to the bottom lashes. It’s a creative and innovative approach to dressing lashes. You’ll find it in intense black but I expect you’ll see more shades in the future.

mac bold and bad lash mascaraMAC Bold & Bad Lash is available in Canada at select Hudson’s Bay stores and thebay.com

  • Adele Wright
    June 17, 2017 at 6:46 pm

    Love love this, it’s calling my name! Do intense!

  • Darla Peduzzi
    June 16, 2017 at 4:14 pm

    Sounds like a wonderful product! Love MAC!

  • Melanie E
    June 16, 2017 at 12:41 am

    Useful and interesting product! Thanks for sharing, Dave! @MaraMel

  • Melanie Archer
    June 14, 2017 at 9:52 pm

    Totally cool – Mac is one of my make up faves – definitely going to try this – so much to try Dave – so little time xx

  • Susan Sladkus
    June 14, 2017 at 8:42 pm

    MAC has come up with a dual mascara concept that will make life easier. I look forward to trying their new product. @SSladkus

  • Christina Scimeca
    June 14, 2017 at 8:06 pm

    Holy wow , why didn’t I think of that, I’m lugging around two tubes of mascara, I can’t wait to try! I love ❤️ drama 👀 lashes

  • denise
    June 14, 2017 at 5:52 pm

    wow! Amazing


  • Karen S
    June 14, 2017 at 3:28 pm

    Very now! Love the packaging.

  • Jennifer Corrigan
    June 14, 2017 at 3:26 pm

    Love this idea!! @jenni40

  • Debra Hubner
    June 14, 2017 at 12:55 pm

    A new concept that I would absolutely love to try!

  • Diane c Romeo
    June 14, 2017 at 12:44 pm

    Awesome! I have been buying dual chamber mascara from a site on FB for a while now.

  • @Guppy5700
    June 14, 2017 at 10:52 am

    Innovative ?? I’ve been buying dual chamber mascara on EBay (Bourjous Volumizer) for a few years now…

  • September Dee
    June 14, 2017 at 10:31 am

    What an interesting product! Love the idea!!!

  • Julia mckelvie
    June 14, 2017 at 9:19 am

    Love bold and long lashes. It’s the one thing to have on before leaving home

  • Emily Mitton
    June 14, 2017 at 8:56 am

    What a cool campaign!! And such a great idea!

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