MAC is amping up mascara innovation this month with a really interesting approach: a dual-chamber wand that targets both upper and lower lashes.
For years, pro makeup artists backstage during Fashion Week have used different brushes and mascaras on models’ top and bottom lashes. The top lashes are always the most dramatic. The lower lashes create a little definition and frame the eye look.
The brand’s research & development team took this observation and designed a mascara that addresses both in a single product. Bold & Bad Lash contains a brush and mascara formula for the top lashes that delivers volume and intensity. And a brush and formula to add definition to the bottom lashes. It’s a creative and innovative approach to dressing lashes. You’ll find it in intense black but I expect you’ll see more shades in the future.
MAC Bold & Bad Lash is available in Canada at select Hudson’s Bay stores and thebay.com