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Kiehl’s saves Sea Otters

American apothecary skincare brand Kiehl’s is teaming up with the Canadian Wildlife Federation this month to help preserve the sea otter population. This is the 4th consecutive year the brand has partnered with the charity to help preserve endangered  species by donating 100% of net profits of a Limited Edition Creamy Eye Treatment with Avocado. This special edition product will be available for sale from April 3rd to May 3rd, 2017 at Kiehl’s Canadian locations including select Hudson’s Bay stores. The goal is to symbolically adopt 535 sea otters.

kiehl's creamy eye treatment with avocado for sea otter preservationTo mark the occasion, artist Charlotte Cardin & Pony have designed an adorable illustration of a sea otter that tops the jar. “The preservation of our environment is everyone’s responsibility. Today, I lend my voice to Kiehl’s and the Canadian Wildlife Federation to help endangered animals and do something more in the hope of living in a healthier world,” she says.

sea otterThrough “Kiehl’s Gives” initiatives to date, the brand has raised over $2,000,000 for environmental issues worldwide. “While maintaining Kiehl’s longstanding mission of giving back to the community in support of environmental initiatives, we are proud to continue to support the Canadian Wildlife Federation for the fourth consecutive,” says Alexandre Ratte, General Manger, Kiehl’s Canada.

Every year more than 1,000 marine animal incidents, requiring an emergency response, are reported in Canada. CMARA’s mission is to conserve Canada’s marine animals by providing national leadership on marine animal emergency responses and by offering support and guidance to regional response networks. I’ve actually seen a sea otter rescue organization in Monterey, California where they rescue sea otters who have been abandoned by their mothers or who have been injured and washed up on shore. They nurse them back to health and release them back into the Pacific. What is interesting, is sea otters are very clever and need to be entertained. So the handlers have to hide their food in toys so they have to search for it. They zip through the water looking for their treats. It is hilarious to watch them. You can watch them floating on their backs in the water.

sea otterKiehl’s is available in Canada at select Hudson’s Bay stores and thebay.com


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  • Barbara Tryon
    April 21, 2017 at 9:27 am

    So Wonderful

  • Anita Hargreaves
    April 21, 2017 at 9:00 am

    They look so adorable and they bring wonder to nature

  • Disiena Xhelili
    April 19, 2017 at 5:47 pm

    💖💖💕

  • Kylie T
    April 19, 2017 at 4:02 pm

    An inspiring and heartfelt campaign; thank you for making our world a better place.

  • Rebekah Maxwell-Atkin
    April 19, 2017 at 11:47 am

    I love that 100% of the net profit of the eye cream is going to this cause. Sea otters are one of my favourite mammals so curious and beguiling. I’ve never been fortunate enough to see one in the wild but I guess that’s the point…well done Keils on a great campaign.

    @BeautyShark

  • Elizabeth Vlug
    April 19, 2017 at 11:03 am

    Any campaign that brings awareness to our envirionment is a very good thing. And well done Kiehl’s on all the money raised, very impressive. Thank you.

  • Dionne
    April 19, 2017 at 10:49 am

    Hope the campaign helps. Its so sad that most if this is caused my humans.

    @dionne_davidson

  • Stéphanie Lessard
    April 12, 2017 at 10:36 pm

    This is such a great idea! We need more like this. Thank you for sharing. @ellestephanie1

  • Kirsten
    April 12, 2017 at 6:46 pm

    This is awesome! Do they do anything similar in the US?

  • Cynthia Chambers
    April 12, 2017 at 1:44 pm

    Great cause!

  • September Dee
    April 12, 2017 at 10:39 am

    Can’t wait to pick this up. Love products that deliver and that give back.

  • Linda L
    April 12, 2017 at 10:39 am

    👍👍Kieh’s! @linlett60

  • Emily Mitton
    April 12, 2017 at 10:14 am

    Way to go Kiehl’s! What a great cause!! Loved reading this and can’t wait for May 3rd!!

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