News

Juicy Reimagined

Juicy Couture Mash-up:

Fashion brand pushes the boundaries with innovative ingredients.

oui juicy couture

L.A. fashion House Juicy Couture is shaking up the fragrance industry this month with a new fruity-floral fragrance for her with added woody-green notes called Oui Juicy Couture. It’s a refreshing and upbeat scent aimed at Millennials. And to create it, they tapped one of the world’s foremost perfumers: Honorine Blanc. She was determined to create unique ingredients that would give the scent a surprising twist.

honorine blanc

Perfumer Honorine Blanc

“The Juicy girl is all about life and energy. This Juicy fragrance is about saying ‘oui’ to the thrilling excitement of life’s adventures. I tried to capture a sense of movement through new expressions of fruits, beautifully lush florals and the vibrancy of super-luxe woods,” she explains. “I hope that this fragrance, a new expression of feminine strength, vitality and lights has been exposed for the entire world to see. Oui, Real! Oui, Fresh! Oui, Fun!”

oui juicy coutureTo start Honorine mixed watermelon with lemon to create a brand new accord she named “Water Lemon”. She then created an Acai Tea Natureprint. It captures the sweetness of Acai and the elegance of tea. To add a floral kick, she chose sustainably sourced wild tuberose from India. And for the drydown, she developed techno woods, a blend of woods, captive musks and amber resins for lasting power. It’s a blend of ingredients never used in a fragrance before.

oui juicy coutureTo capture the youthful vibe of the fragrance, Juicy Couture chose four models for the ad campaign. Devon Windsor, Luping Wang, India Graham and Gisele Oliviera sport vibrant Juicy outfits in front of colour-blocked backgrounds. It has a 90s retro pop-art feel to it.

oui juicy couture

Oui Juicy Couture is available in Canada at Hudson’s Bay stores and thebay.com

28 Comments

  • Reply
    Flossie
    August 15, 2018 at 7:20 pm

    The bottle is so 90s and very pretty. I can’t wait to try this, Juicy Couture is one of my daughters favorite.

  • Reply
    Heather Schell
    August 10, 2018 at 1:52 pm

    Honorine is such a pretty name.
    @heagiedonald

  • Reply
    Cynthia Sacks
    August 9, 2018 at 4:48 pm

    Oui oui! J’aime ça. @cindy-Sacks

  • Reply
    denise
    August 9, 2018 at 12:40 pm

    sounds delightful!

    @momof3boysj

  • Reply
    Linda L
    August 9, 2018 at 9:52 am

    Scent sounds wonderful and the bottle unique! @linlett60

  • Reply
    Indrani Chakraborty
    August 9, 2018 at 5:53 am

    Wow beautiful

  • Reply
    Pamela Moore
    August 9, 2018 at 3:58 am

    Beautiful bottle!????

  • Reply
    Danielle Perrault
    August 9, 2018 at 2:47 am

    Nothing like saying OUI! Oui! again and again Oui!!! For the bottle Oui!
    @danielleperrau4

  • Reply
    Angela Citrigno
    August 9, 2018 at 12:05 am

    Amazing packaging and the beauty products that are in the give away OMG!!! @959angela

  • Reply
    Emily Mitton
    August 8, 2018 at 2:35 pm

    Wow! So cool, love it!!

  • Reply
    September Dee
    August 8, 2018 at 1:22 pm

    Oui oui oui oui oui!! Cute bottle and the notes sound really nice! Love it!

  • Reply
    Darlene Hudder
    August 8, 2018 at 12:41 pm

    Love the bottle design @hudderd

  • Reply
    Anna Roszak-Robinson
    August 8, 2018 at 11:40 am

    Sounds Delicious and looks beautiful
    @robinson4206

  • Reply
    Rozeena Karim
    August 8, 2018 at 9:52 am

    Beautiful bottle.. have to go smell yum @RozeenaKarim

  • Reply
    Sandra☆
    August 8, 2018 at 9:51 am

    .°•♡ Dear Dave ♡.°•
    It looks so beautyful and I hope that I have luck to win.
    So amazing, I love it !!!
    @sandyblond60

  • Reply
    Tejiri Agbodoroba
    August 8, 2018 at 9:28 am

    Really bold colors. Love the concept
    @agbodoroba

  • Reply
    Heather Schell
    August 8, 2018 at 8:14 am

    So flirty and fun! Love it!
    @heagiedonald

  • Reply
    Mary Maneta
    August 8, 2018 at 8:14 am

    The bottle is perfect,this looks fantastic!!!????????????

  • Reply
    Linda Bragg
    August 8, 2018 at 8:11 am

    “Oui,” I like!! sounds fresh and crisp. Plus I love the design of the bottle. So many amazing scents & looks out there! So enticing….. @ldystetson101

  • Reply
    Joanne Lowery
    August 8, 2018 at 8:04 am

    Sounds incredible- can’t wait to small this blend of notes. Thanks Dave.

  • Reply
    Misty Deibel
    August 8, 2018 at 7:54 am

    Cute bottle, I bet a unique smell.
    Twitter- zarganmylife

  • Reply
    Darla Peduzzi
    August 8, 2018 at 7:48 am

    The bottle is amazing! Love it!
    @Darla412

  • Reply
    Rhonda Stefani
    August 8, 2018 at 7:36 am

    Wow, bottle love! I really can’t wait to smell this one!

  • Reply
    AdeleAWright
    August 8, 2018 at 7:18 am

    Wow! This looks fantastic! What a bottle! @AdeleAWright

  • Reply
    chucky1012
    August 8, 2018 at 7:14 am

    So beautiful @chucky1012

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