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Gaultier’s Superheroes

Gaultier’s Superheroes: Classique & Le Male Eaux Fraiches editions get supercharged!

 French fashion designer Jean-Paul Gaultier is partnering with Superman and Wonder Woman this summer for his annual summer fragrance editions. Classique Eau Fraiche will be fronted by Wonder Woman and Le Male by Superman in limited edition packaging. Here the story behind the launch:

jean-paul gaultier classique wonder womanBrand: Jean-Paul Gaultier

City: Paris

Modern twists: Gaultier’s beloved Classique & Le Male scents get reinterpreted for summer with Comic Con-inspired packaging. Le Male is fronted by Superman and Classique by Wonder Woman.

Classique Eau Fraiche: an overdose of ginger with sweet notes of sugar cane juice

Notes: Ginger Overdose, lemon sorbet, sugar cane juice, Tiara flower, orange blossom, jasmine tea, vanilla & musk

jean-paul gaultier classique Le Male Eau Fraiche: a fragrance inspired by fabric softener sheets

Notes: neroli, aldehydes, mint, fabric softener, sage, sandalwood, tonka bean & vanilla

jean-paul gaultier le male supermanCinema tie-in: These limited edition bottles will launch at the same time as the feature film Wonder Woman which is expected to be a summer blockbuster

Retailtainment: Expect to see superhero-themed displays, tester blotters and displays in the fragrance department to bring this launch to life

jean-paul gaultier classique wonder womanJean-Paul Gaultier Classique Eau Fraiche

jean-paul gaultier le male supermanJean-Paul Gaultier Le Male Eau Fraiche

Jean-Paul Gaultier fragrances are available in Canada at Hudson’s Bay stores and thebay.com

14 Comments

  • Reply
    AdeleAWright
    June 17, 2017 at 6:24 pm

    Theses are so graphic and artistic I am inspired just looking at them!

  • Reply
    Lynne B
    June 2, 2017 at 4:45 pm

    I want to get it just for the packaging!

  • Reply
    karen
    June 2, 2017 at 5:43 am

    love it

  • Reply
    susan byrne
    June 1, 2017 at 10:26 pm

    These bottles are really cool!! They would look great on my Vanity.

    @slgillam73

  • Reply
    Kiki Veliki
    June 1, 2017 at 1:45 am

    Ha ha……very beautiful!!!!!@kiki_vel

  • Reply
    Julie-Lynne McCann
    May 31, 2017 at 11:56 pm

    These are totally collectable & amazing!!! Great package so much fun!!!

    @ForeverAngel26

  • Reply
    denise
    May 31, 2017 at 11:19 pm

    gorgeous packaging

    @momof3boysj

  • Reply
    Melanie Archer
    May 31, 2017 at 9:12 pm

    Love the packaging – will have to look into this for my daughter’s Sweet 16th – she is a wonder woman!! Thanks for the preview Dave x

  • Reply
    Sandra Fusato
    May 31, 2017 at 6:27 pm

    Omg this is going to be so awesome!!

  • Reply
    Mary Shean
    May 31, 2017 at 12:57 pm

    Love wonderwoman
    @maryjeannyc

  • Reply
    Cynthia Chambers
    May 31, 2017 at 11:50 am

    Great summer scents!

  • Reply
    Rhonda Lushington
    May 31, 2017 at 11:29 am

    Love these designs????
    @RLushington

  • Reply
    Diane J
    May 31, 2017 at 9:57 am

    I have got to get these

  • Reply
    Linda L
    May 31, 2017 at 9:26 am

    Love JPGaultier and who doesn’t love Superman and Wonder Woman!!!
    Great idea! @linlett60

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