News

Dior’s Water-Based Lipstick

Dior Ultra Rouge

Dior Ultra Rouge 

The famed French fashion House unveils the first water-based, ultra-colour lipstick that promises comfort and ultra-wear. The science behind the launch is fascinating.

 

 Dior Ultra

“Ultra Rouge is not only a creation; it is also a ground-breaking innovation. It’s like picking up the pigments with a brushstroke and then applying them to the lips with stunning ease, with this incredible fresh, melting feeling,” explains Peter Philips, Creative and Image Director for Dior Makeup. It was under Philips’ guidance that the Dior laboratories formulated a water-based lipstick that offers great colour and long wear. The luminous semi-matte finish lasts up to 12 hours with a texture that is five times softer than traditional lipsticks.

 Dior Ultra Rouge in Ultra Love

“What do women want from a lipstick?” asks Philips. “Everything. Today they are used to high-pigment lipsticks with extreme long wear, even if that means less comfort. Meanwhile, at the other end of the spectrum they want light-as-air, weightless colour that lip inks provide, but these too often lack colour impact and comfort.” This is a crucial point to understand when purchasing lipstick. Few past formulas got the balance right – which from a laboratory’s point of view was a contradiction. Peter challenged the Dior scientists to think outside the box and try a water-based lipstick.

 Dior Ultra Rouge

“We wanted to create a water-based lipstick, and that was a formulation challenge as the pigments we use are usually oil-soluable and are therefore unstable on contact with water. After years of trial, we managed, thanks to some clever formulating, to control the pigments so that their full colour expression can be seen in two phases of the formula (water and oil),” adds Brigitte Noe, Director of the Formulation Laboratory R&D. The stick is in fact a solid emulsion: water droplets dispersed in an oily gel network “break” and melt on contact with the lips. The presence of water enables the formula to transport hydrating molecules for lasting comfort and instant freshness. The lipstick is therefore exceptionally lightweight.

 Dior Ultra in Ultra Dior

“Ultra Rouge adds new magic both to the experience of lipstick and the expression of red,” says Philips. “ Because the formula acts as an overprint, like an ink tattooing the lips and like an extremely weightless coloured film, it enabled me to develop new, highly saturated and luminous shades. Like a painter with a new colour palette.”

Dior UltraDior Ultra Rouge is available in Canada at Sephora.

 


15 Comments

  • Reply
    chucky1012
    September 14, 2018 at 12:27 am

    Beautiful colors 😍 @chcky1012

  • Reply
    Pat
    September 13, 2018 at 2:14 pm

    love the colours

  • Reply
    Angela Coleman
    September 13, 2018 at 1:16 pm

    Lovely! I might try! You are great, Dave!

  • Reply
    Bev Sayers
    September 13, 2018 at 12:53 pm

    Something different…love it. Colors are smashing!

  • Reply
    denise
    September 13, 2018 at 1:12 am

    what wonderful and rich colors

    @momof3boysj

  • Reply
    HeatherSchell
    September 12, 2018 at 9:58 pm

    This is incredible and fascinating to me. I have to try this!

  • Reply
    Melanie E
    September 12, 2018 at 8:52 pm

    Lovely range of colours! Thanks for the info. Dave!

  • Reply
    sophie lapierre
    September 12, 2018 at 3:23 pm

    Colors are rich and so beautiful ….Texture looks crazy !

  • Reply
    Leona
    September 12, 2018 at 3:22 pm

    These colours are absolutely outstanding. They will all suit my complexion. 💋💋💋💋💋💕💕

  • Reply
    Becky McKinney
    September 12, 2018 at 2:50 pm

    I can not wait to try these lipsticks.

  • Reply
    Emily Mitton
    September 12, 2018 at 1:27 pm

    Loving these!!!!

  • Reply
    Gail Siemko
    September 12, 2018 at 12:41 pm

    Thank you for sharing all of the new products #DaveLackie and this @Dior Gorgeous #UltraDior is going to visit my house! GoodLuck to all of the entrants 💜👏🏻😘
    @gailsiemko

  • Reply
    September Dee
    September 12, 2018 at 10:52 am

    Gorgeous!

  • Reply
    Angela Citrigno
    September 12, 2018 at 9:31 am

    I want every beautiful shade 🌹❤️💄💋

  • Reply
    Joyce Anderson
    September 12, 2018 at 9:09 am

    This Red is so sexy!

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