Catwalk Skincare: Dior channels the energy and fresh spirit of its ready-to-wear collections into its new Hydra LIFE Skincare Collection.
Launch: Hydra Life Skincare
Backstory: When Peter Philips took over as Creative Director of Makeup and Image at Dior, he went directly to the laboratories and started working on innovation. He took his experience creating looks for fashion shows in Milan, Paris & New York and challenged the scientists to develop interesting textures, new effects and skin-pampering formulas. The response has been phenomenal. Dior Beauty is now cutting-edge and leading in terms of innovation.
Catwalk Skincare: Following the success of Dior makeup under Philips, the famous French Fashion House is about to revolutionize skincare for beauty enthusiasts. Think of it as skincare with the same cool edge as makeup: interesting textures, easy-to-wear and soothing on the skin.
Paris Ready-to-Wear: You’ll notice that the makeup for the spring Dior fashion show in Paris was minimal. Backstage, it was all about products like these to boost hydration and add a healthy glow to models’ complexions.
Dior Hydra LIFE
Concept: a new generation of natural skincare using ultra-sensorial textures & highly concentrated, naturally-derived ingredients to hydrate skin
Technological breakthrough: Dior is the first brand to partner with the Human Microbiome Project, a worldwide collaborative project based on the research of the Skin Flora Genes. With the help of 200 researchers & 250 patents, this group has discovered that rebalancing and preserving the Skin Flora on the forth layer of the skin is essential to maintaining a healthy glowing complexion. An unbalanced Skin Flora leads to dehydration & redness.
Star ingredient: Harberlea Flower empowers skin to regulate its own hydration and increase skin’s natural ability to produce lipids & humectants by 90%.
Additional ingredients: French Mallow Flower extract, citrus, apricot grains, lotus seed, Echinacea, pink clay, white pine tree oil, sweet almond oil & jojoba oil
Dior Hydra LIFE Fresh Hydration Sorbet Crème
This ultra-fresh gel is highly concentrated in natural Mallow & Harberlea leaves to stimulate the skin’s natural moisturizing ability. Skin is instantly moisturized & plumpled day-after-day.
Dior Hydra LIFE Deep Hydration Sorbet Water Essence
A popular product in Asia, this essence moisturizes, refines skintone & tones in a single step.
A Trio of 3-Minute Masks
These nature-infused masks target and treat with results in just 180 seconds! They were formulated to work on all skin types and can be used daily. Simply apply on cleansed skin, leave on for 3 minutes and rinse with water.
Dior Hydra LIFE Glow Better Fresh Jelly Mask: a radiance mask to boost brightness thanks to citrus fruit extacts
Dior Hydra LIFE Pores Away Pink Clay Mask: a pore-minimizing mask to reduce the appearance of large pores and to help control shine.
Dior Hydra LIFE Extra Plump Smooth Balm Mask: a plumping mask that keeps skin soft and supple
A Trio of High-Tech Cleansers
Upgrade your cleanser with these three cutting-edge cleansers that pair the latest technology with the best natural ingredients.
Dior Hydra LIFE Lotion to Foam Fresh Cleanser: a fresh lotion that transforms into an airy foam cleanser. It is highly concentrated in natural white tea leaf to remove all traces of makeup and debris.
Dior Hydra LIFE Oil to Milk Makeup Removing Cleanser: Upon contract with water, this makeup removing oil changes into a rich, creamy emulsion. Sweet almond oil nourishes skin removing impurities instantly.
Dior Hydra LIFE Time to Glow Ultra Fine Exfoliating Powder: this gentle exfoliating powder transforms into a light foam upon contact with water. It gently polishes & deeply cleanses skin. It can be used three times per week.
Dior Hydra LIFE Collection:
Fresh Hydration Sorbet Crème, 50 ml, $82
Deep Hydration Sorbet Water Essence, 40 ml, $88
Glow Better Fresh Jelly Mask, 50 ml, $79
Pores Away Pink Clay Mask, 50 ml, $79
Extra Plump Smooth Balm Mask, 50 ml, $79
Lotion to Foam Fresh Cleanser, 200 ml, $49
Oil to Milk Makeup Removing Cleanser, 200 ml, $49
Time to Glow Ultra Fine Exfoliating Powder, 40g, $52
Dior HydraLIFE skincare is available in Canada at select Hudson’s Bay stores and thebay.com