Clinique unveils Dramatically Different Lipstick
Treatment-rich core plus strong pigment updates the traditional lipstick formula.
City: New York City
Launch: Dramatically Different Lipstick
Why it’s special: This new skincare/lipstick hybrid contains a treatment-rich center core the helps improve texture and definition over time. The formula contains collagen to help plump up lips and 3-D optic pigment that creates a rich, full colour. The lightweight formula won’t emphasize or settle into fine lines and wrinkles immediately and for up to six hours during wear.
Treatment: you’ll notice each lipstick contains a 3D pearl centre core filled with skin-nourishing ingredients including Vitamin E to help make lips look fuller and plump.
Special shape: The unique triangular sculpting bullet is designed to make it easy to create the perfectly lined lip. It is much easier to define the cupid’s bow.
All-star shades: You’ll find the 25 best-selling “Long Last Lipstick” shades from the past in this new launch including: Tender Heart, Different Grape, Raspberry Glace, and Watermelon. (This new launch replaces the Long Last Lipstick collection.) There are five new colours in the launch.
Sensitivity testing: The brand tests each new product 7,200 times before launching it instore. If there is even one reaction, the formula is discarded and the Research & Development Teat starts again.
Long-lasting: Clinique promises 8 hours of wear without bleeding or feathering with sheer-to-full coverage. You’ll notice a soft-shine finish that is universally flattering
Clinique Dramatically Different Lipstick, $25 each.